Simple communication strategies for a complicated world.
November 29th, 2008

Nothing has changed: communication

The venue may have changed but everything is still the same. Etiquette, interactions, communications- these are all very much so relevant now moreso than ever. Just because you’re using social media platforms to augment your communicating doesnt mean you throw out everything you know already.

Know the saying “common sense isn’t Read the rest of this entry »

November 25th, 2008

The Wonderful Ways of Wicked

I went to see the Broadway musical Wicked and all I got were these timely lessons:

Read the rest of this entry »

November 25th, 2008

Retweetimization

http://creativecommons.org/licenses/by/3.0/deed.en_US

Retweetimization means saying the most with the least amount of words. It means leaving enough space for others to repeat it & you. It means doing a little extra work for a much bigger payoff.

Effectively when I retweetimize my statements I make sure to Read the rest of this entry »

November 21st, 2008

Hardcore Show as Social Media Model

Whenever a group of people get together they are bound to find their roles and settle into them quite nicely with barely a mention.? Out of all of these situations the one I have seen that is the most relevant to social media is a Hardcore show. People who go to Hardcore shows exhibit all of the passion and ferocity of belief it takes to sustain a viable social community.

In order to even have a Hardcore show there must be Read the rest of this entry »

November 18th, 2008

Communicating IS Listening: Multi Media Monitoring

I was speaking with @LisaHoffmann (?http://newmedialisa.com/?) on Twitter about monitoring one’s ROI [Return on Influence/Investment] concerning customer satisfaction, when Twitter went down for maintenance. I couldn’t have planned a more strategic timing to illustrate my point: communicating is listening. The only way to truly listen to your customers is by monitoring multiple forms of media. When one goes down, they will find a way to substitute another.

In today’s fragmented marketplace, ?your customers come in all shades of variety, from completely dialed in to the bleeding edge of technology to old-school snail mail & telephone land-line users. People tell you how they want to use your product. You can not dictate how or what people will say about your product. Customers are your business. It is your business to please your customers. Even though you may think most or all of your customers are using one form of media, it is your job to monitor all forms of media for potential customers or customer issues.

Some ways to monitor customer happiness: take polls, review taped calls & online customer queries, monitor your online presence, set up google alerts. The main thing that these tools illustrate is that you should ALWAYS BE ASKING. Zappos is doing it right by having customer service phone calls go to everyone in their company. Their WHOLE company is customer service, not just one section of it. Radian6 ( http://www.radian6.com ) is an integrated way of monitoring social media for your company. Not every solution is the right solution for every company, but no solution is definitely not the solution. ?

The solution is to listen to the people. People are very vocal advocates. They want to be heard and validated by others. Their ideas and beliefs are very important to them and they will vocalize to defend them. Utilize this fact to your advantage. Be there to guide the conversation from the side. Offer feedback and useful knowledge. Just remember, you can not tell them how to think and act. You must be the expert and give them what they are ideally looking for. When presented in a palatable way, people will gladly integrate this information into their vocabulary, especially if it is a well-crafted party line.

People are social by nature. They want to be your biggest supporter. They like spreading information. They?are looking for something they can believe in. They are looking for something they can be happy about.?

Happiness is not something that can be specifically measured with numbers and analytics. You can measure your effectiveness with how well you are doing your job but that won’t necessarily translate into your clients view of you. Are you really doing your job if your clients aren’t 100% satisfied? If there is something that needs to be addressed with them that may be outside of your core mission it is now PART of your core mission. ?Your customer is your business and servicing your customer is your business.

So, who is making you happy? Who are you making happy? How are YOU doing it?

November 16th, 2008

Perception is Reality

No matter how hard we try to project a certain image of ourselves, once we put it out there it is up to the viewing public to decode exactly what we are trying to say. A message can not live in a bubble to be fully formed. Other people mirror our best intentions and give us feedback regardless. Perception creates reality and therefore is reality.

Everything we do is a causal chain reaction forcing others to evaluate exactly what we are, who we profess to be and what we mean to them. It is no coincidence that we can not see our own faces without a mirror. This shows us that we are inherently reliant upon others to create a vision of who we are.

How we view ourselves is an important factor in molding reality. When we envision ourselves in a certain way it starts to slowly craft itself into being as it is constantly woven into the fabric of our lives. What we profess to be is exuded from every pore of our body when we come from a place of whole beingness. Others start to sense this on some level which in turn influences their perception of us thus creating reality. This is as important to us as individuals as it is vital to businesses.

Ask yourself these questions:

How would you like to be seen? How are you portraying yourself? How are people receiving your perception of yourself? What can you do to align your vision of yourself with others perception? Are you going above and beyond to do everything possible to be seen as you’d like to be seen?

It is a wonderful feeling when people accept you as you intend to be. Until then enjoy the journey & just know that we are always modifying our vision of ourselves as we grow.

The true beauty of it all is that we can never really reach finality because we are always changing. So really, enjoy the journey.

November 16th, 2008

Tribes are limiting (Seth Godin is wrong)

Recently Seth Godin released a book called “Tribes”. Being the influencer that he is, many people have bought into what he is saying. And I do too- mostly. People are individuals, not parts of tribes.

Intrinsically I agree with what Mr. Godin is saying about people organizing into groups. These groups tend to take direction from certain people for particular things. The gripe that I have with him is his usage of the term “tribes”.

Words are very powerful creations. All words have connotations and denotations, undertones and overtones. The word “tribe” historically connotes a primitive group of people who follow a chief. The negative denotation associated with this word indicates savagery and a blind adherence to a higher power.

The overtone indicated with this word alludes to a group of people being led around blindly, believing in the leader thus having no reason to question authority. The insidious undertone attached to this word harkens back to a time where groups like this gave in to a mob mentality and inflicted numerous atrocities on fellow humans out of zealotry and mainly religious beliefs.

Overall the word “tribe” isn’t a dynamic one. Some positive replacements are: kindred, association, society, alliance, fellowship, cooperative, league, coalition, partners. It took me less than one minute to check thesaurus.com for these. If you choose a certain word (especially for your title) you should make sure it is the most appropriate word for the situation.

The bottom line is this: Think before you speak. There is always someone watching. And regardless of whether someone is watching, you should strive to always be the best you that you can be.

What goes into your mind, comes out of your mouth, gets committed into writing, turns into action. You are what you believe. How do you represent yourself?

November 16th, 2008

Thank you for the bad

Oftentimes we are drawn to venerating the “good” and villifying the “bad”. I present to you that we flip that concept on it’s head and do exactly the opposite.

Good & Bad are subjective terms at best and divisive terms at worst. I posit that “working” and “not-working” be substituted. I know- not as catchy- but truer to what the words need to do for us. Words describe what something is doing for us in relation to life.

So what exactly should these words be doing for you? When something is “not working” it is a clear indicator, a BRIGHT RED BLINKING SIGN towards not where you should steer away FROM but where you should go TO.

I am a firm believer of focusing on the positive things in order to manifest them in your life. That being said, if you choose to focus only on everything that you feel is good or aligns with your personal values you will never grow. The people that point out your flaws (either verbally or physically by exhibiting something in their actions) are the ones you should thank the most. They are put in your path for you to reexamine & realign your internal dialogue with your external conflct and vice versa.

While initially the “yes men” situations may feel good, they do nothing to spur us onto further growth through evaluation. You can have your pats on the back. I’ll keep my kicks in the stomach.

What has been put in YOUR path? How have you addressed it?

November 14th, 2008

IPhone Applications: The Missing Features (Flutter)

Flutter

Flutter Iphone Photo Messaging App

This application solves that annoying problem of not being able to text message others photos.

Instead of sending the photo straight to your friend’s phone, it sends a link to a web page to see the photo.? This may not be the most ideal answer iPhone users have been looking for but it is a necessary workaround for now. Just remember that you have to check your friend’s photos on a webpage just as well, so now they’ll know exactly what you do to view their photos.

One caveat: Make sure to only have one phone number saved for a contact you intend to use and that it is a mobile phone number or the app will crash.

November 14th, 2008

Telling not Selling

There is a saying in business that you should always be selling. I believe the converse to be true. You should always be telling not selling.

People are well-rounded multi-faceted creatures who want so much more from the experience than to be treated like a walking wallet. Essentially when it comes down to it, we all want people to buy what we are selling.? It is our job to find out how to actually sell without selling.

Telling consists of coming from a place of knowledge when acting as an expert in your field. Selling is when your main intent is to get the other person to give you something. Telling=GIVING, Selling=GETTING. People want to be told what to do by those who know more about it than they do. On an intrinsic level, we all know that we know enough to know that we don’t know enough, you know? People can feel it through the core of their being when they are being shilled a service/product or fed the company line.

When you come from a place of true caring and concern others get that instantly. They are drawn in by your genuineness and willingness to share so passionately what you care about. When that happens you will find that not only are they willing to buy whatever you have to sell, you have already created a believer and converted an evangelist.

Keep this in mind the next time you immediately jump to peddling your wares to the next person you interact with. And yes, your wares can be yourself. Self-promotion is the most insidious type of selling. If you have to tell me how cool you are, odds are you aren’t that cool. So, are you telling or are you selling?

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