Recently Seth Godin released a book called “Tribes”. Being the influencer that he is, many people have bought into what he is saying. And I do too- mostly. People are individuals, not parts of tribes.
Intrinsically I agree with what Mr. Godin is saying about people organizing into groups. These groups tend to take direction from certain people for particular things. The gripe that I have with him is his usage of the term “tribes”.
Words are very powerful creations. All words have connotations and denotations, undertones and overtones. The word “tribe” historically connotes a primitive group of people who follow a chief. The negative denotation associated with this word indicates savagery and a blind adherence to a higher power.
The overtone indicated with this word alludes to a group of people being led around blindly, believing in the leader thus having no reason to question authority. The insidious undertone attached to this word harkens back to a time where groups like this gave in to a mob mentality and inflicted numerous atrocities on fellow humans out of zealotry and mainly religious beliefs.
Overall the word “tribe” isn’t a dynamic one. Some positive replacements are: kindred, association, society, alliance, fellowship, cooperative, league, coalition, partners. It took me less than one minute to check thesaurus.com for these. If you choose a certain word (especially for your title) you should make sure it is the most appropriate word for the situation.
The bottom line is this: Think before you speak. There is always someone watching. And regardless of whether someone is watching, you should strive to always be the best you that you can be.
What goes into your mind, comes out of your mouth, gets committed into writing, turns into action. You are what you believe. How do you represent yourself?