January 20th, 2009
Customer value, not control, is the answer in the digital economy. ~Don Tapscott and Anthony D. Williams in Wikinomics (p.143) Value Shmalue. I have noticed many people speaking of value lately but no one speaking of what exactly is value. I decided that before the word “value” goes to the 2.0 
hype graveyard like many others have (see: the cloud, Whatever X.0) I would get to the bottom of it all. I asked my followingers what value meant to them in order to get to some basic tenets of why they valued something. Needless to say this all took place early in the morning whereupon i did forgo sleep to see where this line of questioning led me. I ended up valuing a lack of something in gain of something else, which speaks to the myriad of answers that people gave. The following are my conversations broken down with people based on person and categorized into points each person contributed to the discussion on value. While it is not the end all be all definitive go-to guide to delineate value, it is a start:
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Tags: amp, brand, branding, business, categorization, chat, clue, collectibles, communicating, communication, communications, conversation, Conversation Ecosystem, conversations, customer value, design, designers, digital economy, discussion, don tapscott, downloading, experiences, experiment, follower, fool, generalities, graveyard, hype, interaction, interactions, iTunes, knowledge, left hand side, life, limited, listening, live journal, marketing, media, mediums, myriad, network, networked, networking, Peers, perception, permanence, personalities, personality, plans, Principles, reading, reply, responsibility, signs, sleep, social, social media, streams, Tenets, thoughtfulness, tweets, twitter, uniqueness, Value, visuals, weirdness, wikinomics, word value, words
Posted in business, featured, life | 3 Comments »
January 16th, 2009
http://www.will-lion.com/digitalbites
“I don’t think brand as “broadcaster” is going away anytime soon, but I do think the exciting challenge which lies ahead of us is to figure out what tactics actually work in the “brand as facilitator” category” -David Armano. WHAT IS A BRAND WORTH? This was a question that was inevitably sparked by my one-on-one chat with my infinitely wise friend Carl Gucciardi about Freemium Marketing. Upon moving the conversation to Twitter this back and forth arose between myself and @AdInfinitum:
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Tags: benefit, brand, branding, broadcaster, business, chat, communicating, communication, communications, competitor, concerts, consciousness, conversation, corporate practices, david armano, decentralized conversastions, es, evangelists, event, freemium, friends, gay, goals, good stuff, hero, homonyms, lesbian, life, marketing, mentions, models, multitude, new media, niche, noun, Paris, perception, plans, platforms, present, product customers, productivity, reality, relevant questions, reply, responsibility, signs, social experiment, social media, social network, social networking, strategy, tagline, Television, The L-Word, twitter, video, Web 2.0, Whatever X.0, wise friend
Posted in featured, social media | 20 Comments »
January 14th, 2009
The following are the complete unedited transcripts for January 6th, 2009′s Causechat with Beth Harte (@BethHarte) and Danny Brown (@DannyBrown formerly @PressReleasePR). It started off with Beth and Danny talking about Danny’s project @12for12k. As all conversation tends to do, it ended up opening up into the more broader subject of social causes and the various issues they face in social media. Enjoy:
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Tags: Beth Harte, causechat, chat, Press Release PR, social causes, social media, The Harte of Marketing
Posted in social media | No Comments »
January 14th, 2009
The following is a candid conversation I had with a good friend of mine, Carl Gucciardi. The topics range from pornography to music/media downloading and piracy to companies purchase of your mindspace to freemium models of business. If you can not handle an open honest and frank discussion about these topics I suggest you stop reading and stop interacting in the world today. But I’m sure since you’re here you have an open-mind and are intrigued to learn what we have touched upon and how it will spur your own growth to rise to new heights. Read the rest of this entry »
Tags: about, brand, branding, business, buying in, candid conversation, carl gucciardi, cd, chat, collectibles, consciousness, consumer, consumers, conversation, Counting Crows, creators, discussion, downloading, dvd, eve lawrence, event, experiment, Facebook, freemium, friends, gay, Ghosts, good friend, growth, guilt, half.com, i have dreams, In Rainbows, interaction, interactions, iPod, katie morgan, knowledge, life, limewire, marketing, media, mentions, mindspace, mp3, music, music media, musical, network, networking, networking applications, NIN, pearl jam, piracy, porn, porn video, pornography, present, productivity, Radiohead, reading, record companies, selling, social, social networking, subscribers, The Blood Brothers, Value, video, viewpoint, vivid video, wallet, world today, youporn
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