April 30th, 2009
See that plaque on the front of the trophy? Your name is on it. Or it should be.
Your brand is the trophy and you’re the winner. In fact, we’re all the winners. In any contest there is only one #1 winner. If there’s a tie then there’s a tie-breaker. In the end, your customer will only pick one product, one service. And you’re it.
Why is Lance Armstrong so famous? Read the rest of this entry »
Tags: attribute, attributes, benefit, brand, branding, consumers, evangelism, evangelist, goals, great customer service, interactions, jerseys, lance armstrong, lifetime, lifetime relationship, loser, marketing, networking, personality, plaque, productivity, selling, spokesperson, tie breaker, tour de france, trophy, Value
Posted in branding, featured | No Comments »
April 30th, 2009
© Leo Reynolds
We’ve all heard the term “life is simple but it’s not easy”.
We often possess knowledge that far surpasses our demonstration in many areas of our lives. We know more about energy conservation than our fuel consumption and recycling habits show. We know more about the basics of great time and money management than our project lists and bank accounts reveal.
Then there’s my personal favorite, we know more about how to maintain a healthy body weight and lifestyle than our eating and exercise habits (and waistlines) expose.
And so it is with branding. There is Read the rest of this entry »
Tags: bank accounts, bloggers, brand, brand strategy, branding, business, communicating, communication, communications, different products, distinctions, energy, energy conservation, exercise habits, facets, fuel consumption, great time, habit, how to maintain a healthy body, integrity, inventory list, knowledge, life, lifestyle, lists, market share, marketing, money management, niche, niches, personalities, personality, plans, productivity, profitability, reviews, selling, single thing, strategy, tag line, term life, time and money, website logo
Posted in branding, featured | 1 Comment »
April 24th, 2009
© Shelley Gibb
In 3 seconds or less tell me why I should care about you. Not 140 characters- about 7 words.
Get to the point. I’m busy and you should be too. Don’t tell me what you do. Tell me what you can do for me. How can you empower me to evangelize you? How can you enrich my life? Read the rest of this entry »
Tags: benefit, brand, branding, business, communicating, communication, communications, competitor, conversation, evangelism, feelings, goals, Google, interaction, interactions, life, network, networked, networking, passion, productivity, second, social, Value, widget, words
Posted in featured, life | No Comments »
April 23rd, 2009
© Lisa Hickey
There’s a scene in The Wizard of Oz I can’t get out of my head. The flying monkeys have attacked; the Scarecrow has been torn apart. What’s left of the Scarecrow laments: “First they took my legs off and they threw them over there! Then they took my chest out and they threw it over there!”And the Tin Woodsman looks down and replies: “Well, that’s you all over!”
I’ve got to think that’s what it feels like to be a brand these days. Read the rest of this entry »
Tags: attempts, audience, blog, brand, brand values, branding, business, business standpoint, communicating, communication, communications, creativity, design, designers, differential, discussion, feelings, flying monkeys, guideline documents, heart, humor, interaction, interactions, legs, logical conclusions, marketing, media, poetry, present, productivity, reply, scarecrow, social, thinking about things, thoughtfulness, tin woodsman, Value, visuals, weirdness, white space, wizard of oz, words, zappos
Posted in branding, technology | 2 Comments »
April 23rd, 2009
I’m not one for distinctions. Personally I think that awards can be meaningless, self-congratulatory and ego-boosting- especially in a sea of endless accolades. However, this one is different. Not because of who is behind it but because of the company we now keep by being included on Branding.Alltop. Read the rest of this entry »
Tags: about, alltop, badges, blog, bloggers, brand, branding, collaborative effort, commenters, distinctions, ego, high quality, lists, mensa, Peers, quality content, thought leaders
Posted in featured, life | No Comments »
April 22nd, 2009
© Sydney A
Syndicated as a guest post originally from Lisa Hickey’s The Hurricane Inside My Brain
The title of the article is meant to invoke a sense of what is to come, not to just talk about advertising but branding and marketing.
In this article I’ll take a look at what I feel is coming down the pipeline for these areas. The future isn’t set in stone and neither are these predictions. Companies are already starting to track your habits. In the future it will just get more intuitive. Read the rest of this entry »
Tags: advantage, aggregation, benefit, brain, brand, branding, breadth, business, communicating, communication, communications, communications companies, consumer, consumers, desire, evange experiment, exact moment, experiences, feelings, functionality, grouping, habit, hurricane, integrity, interaction, interactions, iphone, life, life profiles, lists, marketing, mobile, mobile providers, mobile technologies, nuances, pipeline, plans, point of purchase, privacy, productivity, promotions, set in stone, signs, technology, thoughtfulness, Value, video
Posted in featured, technology | No Comments »
April 22nd, 2009
© dbking
Is your brand outstanding or just standing out in the cold?
A business’ full visual identity is what sets it apart from its competitors. With a landscape full of copycats, fakes and mundane bussinessmen, it’s your duty as an exceptional entrepreneur to set yourself apart from the rest. Getting an amazing business card is only one part of the equation. Receiving multiple business cards from different people at the same company is when you realize a brand is truly special. Here’s why your brand is sucking at making a lasting impression.
Read the rest of this entry »
Tags: blog, brand, brand identity, branding, business, business card, business cards, card portfolio, clever design, cohesion, collectibles, colors, communicating, communication, communications, competitor, copycats, core values, design, designers, differential, digital space, entrepreneur, excitement, fakes, feelings, fight club, gift recipients, gimmick, grouping, lasting impression, marketing, media, organic matter, organization, productivity, science, social media, twitter, unique snowflake, update, Value, visual identities, visual identity, visual translation, visuals, words
Posted in branding, featured | 7 Comments »
April 21st, 2009
© Anita Gould
The colors you associate with your brand are extremely important.
Even if someone isn’t aware of who you are or what you do, your brand’s essence is conveyed right away by what your colors tell them. Many different feelings are associated with individual colors. Picking the wrong color could turn a customer away before they have the chance to become one. Read the rest of this entry »
Tags: attempts, best friend, brand, branding, business, businessman, clue, colors, communicating, communication, communications, consensus, conveyance, design, designers, desire, doing business, emotional color, emotional effect, feelings, friends, generalities, gould, headway, lists, Lost, marketing, Peers, science, strategy, tagline, usability, Value, verbal message, visual representation, visuals, words
Posted in branding, featured | 5 Comments »
April 20th, 2009
THANK YOU AND I’M SORRY
© wasabicube
First off, I’d like to thank ALL OF YOU for visiting, subscribing AND reading this website so far. Without your support I would have no desire to continue to grow this venture to greater heights. That being said, I’d like to apologize.
In my excitement for reorganization with adding/moving user pages, some of you may have received a post that was inadvertedly sent through the RSS feed entitled “Damien Basile”. I have an ego, but not THAT big of an ego to name a WHOLE POST after myself.
Tags: about, av flox, badges, blog, bottom left, brand, branding, communicating, communication, communications, community aspects, convenience, damien basile, desire, ego, excitement, Facebook, Google, habit, jargon, knowledge, lisa hickey, media, mybloglog, network, networked, networking, new features, niche, niche communities, reading, reorganization, retaggr, retweet, reviews, sidebar, social, staci j shelton, subscribers, twitter, widgets
Posted in technology | 1 Comment »
April 18th, 2009
Businesses are often so focused on selling and making money that they stray away from their core message. The way your customer receives you is crucial for sustained sales over time. If you’re operating with the short term just in mind you’re setting your business up for failure.
- Why did you get into business?
- What are your core values?
- What sets you apart from your competitor?
- Why should your customer favor you over anyone else?
Selling is easy. Cast a wide enough net and you’ll catch some fish.Catching a specific type of fish and plenty of it is a whole different story.
- What is your customer telling you?
- Do you know their lifestyle inside and out?
- Have you bought their mindspace?
- Will they give you your exact message or something completely different when asked?
Your customers don’t just exist for you when they buy your product. They always exist. How do you always exist for your customers?
It’s important to keep your lines of communication open with your customer. Constant feedback is the only way you can know exactly how they feel about you. Their word isn’t the whole picture but it is a major part of it.
Some tools you should be using to gauge your business impact are:
- Buying patterns
- General industry & product consensus
- Word of mouth in social media networks
- Feedback on relevant bulletin boards
- Comments on blogs
- Customer service surveys
- Face to face questioning
When was the last time you asked your customer what they thought and felt about your business? What did they say?
What can you do RIGHT NOW to find out how your business is doing?
Tags: blog, brand, brand message, branding, bulletin boards, business, business impact, commenters, communicating, communication, communications, competitor, consensus, core message, core values, customer service surveys, different story, exact message, failure, feelings, generalities, lifestyle, making money, media, media networks, mindspace, network, networked, networking, productivity, relevance, selling, social, thoughtfulness, type of fish, Value, when was the last time, word of mouth, words
Posted in business, featured | 3 Comments »
You’re Now Listed On Alltop
I’m not one for distinctions. Personally I think that awards can be meaningless, self-congratulatory and ego-boosting- especially in a sea of endless accolades. However, this one is different. Not because of who is behind it but because of the company we now keep by being included on Branding.Alltop. Read the rest of this entry »
Connect with me on Facebook, Twitter and LinkedIn.
Tags: about, alltop, badges, blog, bloggers, brand, branding, collaborative effort, commenters, distinctions, ego, high quality, lists, mensa, Peers, quality content, thought leaders
Posted in featured, life | No Comments »