© dbking

(Originally posted at Lisa Hickey’s The Hurricane Inside My Brain)

Gain 7 billionity followers! Make 80 trillionity by doing this!

We’re all concerned about being liked and being comfortable with money. These are two common insecurities that people prey on, especially much more so now in social media than ever. Thinking that way is the old wide fish-net push way of marketing. Here’s how Twitter can be maximized so you can get the most out of it, personally AND professionally.

Man in the mirror

Who do you want to surround yourself with in your life? How do you want to be viewed by others? These are questions that should be on your mind constantly, offline AND online.

The noise won’t stop

When you follow people on Twitter that don’t mean anything to your network (i.e. the other people you’ve connected with) what  you end up with is a group of tweets that are disconnected. The conversation is almost schizophrenic. No one knows each other. Your stream is rushing past you like class 5 rapids.

Hey now you’re a ROCKSTAR get your game on go play

Maybe you CAN keep up with 80 thousand followers with your magical desktop sorting application, but I doubt it. The way you’re keeping up with them is not really getting to know them. Most likely what you’re doing is scanning for information, retweeting interesting information, replying to some random interesting tweets & monitoring your @ mentions and DMs for people talking to you.

Social media is about community. I dare you to tell me how the above situation represents community. What it feels more like is a old switchboard telephone operator. Maybe this works for you. Congratulations. This doesn’t work for me anymore.

I’m popularrrr

Recently I had conversations with Connie Reece (@ConnieReece) and Lucretia Pruitt (@GeekMommy) about how there is no way any of us can properly keep up with such a huge group of people on Twitter. Connie recently resorted to making her Twitter profile private to slow down the follow/unfollow game that Twitter numbers gamers play. I have taken a slightly different approach.

Instead of just unfollowing people en masse I am unfollowing on a case by case basis according to pre-set guidelines I judge a twitter account to be suitable for connecting with. In laymens terms, if you suck you’re gone. I am also mostly following just those I’ve met offline first through my other social media friends. One RARE exception to that stipulation is if you follow me then engage me actively and I find your stream valuable. This is rare because most people don’t take the time to interact when they first add. This is the ‘hello my name is’ on Twitter.

Put me in coach I’m ready to play

Why am I telling you this? Not to showcase my follow numbers or ratio- because that alone doesn’t matter. Not to boast about unfollowing people because i’m so elite- because THAT is just ridiculous. No, it’s to show you insight into how you can get more out of your network.

Ever since I have started down this path I have seen more and more of my followers chatting with each other. Why? Most likely it could be because I go out to events that many of the same people frequent and we meet new people when they come to town thus growing our comm-unity. See that? Comm-unity, communication unity.

What’s the benefit of this? For one thing you get to see more than just broadcasted information from your friends. You get to see a whole other side of them when they speak to other people you know. This is when their personality truly comes out.

We all live in a yellow submarine

Twitter is for friends not fiends. I don’t want to be sold to, broadcasted at or have random irrelevant noise in my stream. My day and mind are noisy enough. I come online to be bolstered by community and friends when I can’t do so in my offline world. I also come online to further STRENGTHEN my offline relationships, as well as you should.

If you’re at this point, congratulations! Now you can take the next step by further tightening your network by going to your friends‘ twitter pages and see who they are speaking to often that you aren’t following. Notice any repeating names. Follow them and introduce yourself by saying that you noticed they speak with X Y & Z and what you value about them. Talking about your common ground of friends does SO MUCH more for everyone- you, the person AND X Y & Z- than just saying that you’re looking forward to getting to know them. That’s trite and soulless.

I wanna hold your haaaaaaaaaand

Look at that. You’ve come to the end of the story. You can now start buying what your FRIENDS are selling. It’s much more fulfilling being able to help someone out that you care about then a random person you’re connected with. When you invest time and energy into someone you form a relationship. When this happens you create a ‘Trust Fund’ where both you and the other person either add or subtract trust from this mutual fund you have set up. Your Trust Fund grows so much more richer when you do business with those you trust greatly.

One last word, before I go..

Numbers DON’T matter, not because anti-numbers people say so. Numbers don’t matter because if there isn’t value and meaning behind them all they do is give a lovely facade of power that fools any fool. Any wise man knows that it’s the density not the breadth alone that counts. Water of the same volume spread out over a flat surface doesn’t have the same impact as water contained in a compact space. That being said, it’s not just quality, it’s also quantity of quality, so grow your real-ationships exponentially.

Cultivate your connections. Connect to people that mean something to you. Make those people mean much more to you. Introduce them into your circle to tighten relations more. Every person in my created @ChatPack and @MemeGirls groups do important things- or at least we think so. And that’s all that matters- that we do important things separately, connect and make great things together.

Perpetuate this ideal indefinitely. Your 20% will do and be your 80%. Nurture and grow your core group.

These are the people that will carry you to great heights.