Simple communication strategies for a complicated world.
January 31st, 2010

Why people gather

Why do people gather? For that matter why does anything gather?  To be around like minds?

To not be alone. As much as someone says they want to be alone they don’t. We all need others to define ourselves.

Online and offline you’ll see people gathering naturally:

Chat rooms
Discussion boards
Social networks
Microblogging platforms
Special events
Clubs
Concerts
Museums

These are places where people naturally come together around one centralized topic. If you look closer there are overlapping subtopics that look like many Venn Diagrams overlaid at once. They may have differing opinions and views on what they’re consuming but the one thing that remains constant is what they are there for.

Some ways people gather are apparent while others are more subtle. One thing is for sure – we gather and we gather often.


For branding and social media insights check out my Posterous.

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January 31st, 2010

Are you willing to be laughed at?

If you thought people would laugh at you before you did something would you do it? Do you think that if you did that’s brave? I do.

There’s a certain amount of chutzpah that a trailblazer needs. Innovators, entrepreneurs, activists, creators – they all regularly put themselves on the line to be critiqued. Why do they allow themselves to be emotionally ripped apart day in an day out? The benefits outweigh the bruises.

If you’re willing to risk humiliation for a huge reward you may just be one of them. Know this: it probably won’t come easy, there will be a lot of heartache but you will gain invaluable experience along the way.

What if Apple gave up at revolutionizing design in computing? Well we’d all have beige boxes and generally uninspiring hardware. Most people wrote Apple off as an “also-ran-as” but they kept forging on. Each one of us has what it takes to be a trailblazer. You just have to be willing to be laughed at.


For branding and social media insights check out my Posterous.

Connect with me on Facebook, Twitter and LinkedIn.


January 31st, 2010

Routines don’t give rise to revolutions (Albert Einstein’s bold move)

“Insanity: doing the same thing over and over again and expecting different results.” -Albert Einstein

Albert Einstein started out working in a patent office [1] but clearly didn’t end up known as the best patent clerk in the world (although I can argue he was the most notorious). He changed his routine. He changed his world.

Which brings me to a larger point – everything doesn’t last forever and will ultimately change.

If you’re working at your job and have been for years in the same 9-5 Monday to Friday path look at it on two levels: macro and micro. On the macro level – you haven’t always worked at your job. You were in school. You had hopes and dreams beyond working in an office for a large company. On the micro level – you have new interactions everyday, with a coworker, a business associate, the coffee shop guy, the internet. Nothing you do will EVER give you the same results.

Why did something happen? How did you get to where you are? You ultimately decided to allow it to happen. You may have not forced the circumstances that led up to the decisive moment but you did let it into your life.

On the micro level Albert Einstein is wrong. You can never have the same results. There are too many factors in that moment to make it exactly the same. On the macro level he’s right. If you keep on doing what you’ve been doing the way you’ve always been doing it don’t expect a different outcome.

Change your view. Change the way you approach things. Do you walk the same way every day? Change your routine. Find a new way to get to done. In the very least it’ll make life more interesting. At most it could change your whole life.

*Side note – I’m changing my own routine. All branding and social media articles will be over at http://damienbasile.posterous.com. More general posts about how to ‘get to done’ will be over here from now on. I’ve done this to create clarity and save me time writing so I can use my time more efficiently elsewhere.


For branding and social media insights check out my Posterous.

Connect with me on Facebook, Twitter and LinkedIn.


January 30th, 2010

What If Martin Luther King Jr and Gandhi Didnt? What If You Didnt?

What if Martin Luther King Jr. never visited Gandhi? He may have not been affected “in a profound way, deepening his understanding of non-violent resistance and his commitment to America’s struggle for civil rights.” [1]

What if Gandhi never faced discrimination in South Africa? (being thrown off a train, beaten by a stagecoach driver and barred by hotels) He may have not had the same experience as these “events were a turning point in his life, awakening him to social injustice and influencing his subsequent social activism.” [2]

What if you don’t stand up in the face of adversity? What if you choose to fight against instead of standing up for? What if you just decided to take a different road? Maybe it will be easier. Maybe. But maybe you’ll be missing out on the amazing revolutionary things that could have been.

Martin Luther King Jr. would have been just another preacher. Gandhi would have been just another lawyer. What would you just be?


For branding and social media insights check out my Posterous.

Connect with me on Facebook, Twitter and LinkedIn.


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