Go look at something. What’s your first impression? That’s what counts. When people say first impressions are the most important this needs to be paid attention to, especially for your brand.

Your potential customer takes in everything about your brand at the point of contact. Your colors, fonts, wording and text shapes, and graphics all affect their purchase decision. What message is your brand conciously and subconsciously conveying?

Is your target market accurately receiving your message visually? What is the feeling your are looking to convey? Designing a brand that communicates your message effectively is so much more than colors text and image.

The most powerful brands know how to strike a balance between all of these elements. Any designer worth their salt knows that there’s a limit to the amount of colors, fonts, graphics and the scale and placement of all of these elements. The Golden Ratio is a good guideline to test this crucial balance.

People are generally intuitive. If you want to know how it feels to your custom er put yourself in their shoes. Envision yourself AS them, down to the precise specifics of their demographics. Are you a stay at home mom with 3 young kids concerned with family values and on a budget? Well now you are.

Separate your head from your heart then bring them back together. How does your brand feel to you? Now how does it seem to you logically? This is exactly what your potential customer is going through.

Take the time to account for your brand’s intangible qualities and you’ll see tangible reults in your bottom line.