Simple communication strategies for a complicated world.
October 23rd, 2009

Burger King Japan + Windows 7 Burger = Branding Health Nightmare

Seriously Burger King? Seriously Windows 7? This Is Why You’re Fat even reposted it on their site.

In a global economy with instant communications a brand must always be aware of the message they send in any local community. I’m not sure how this relates to the Windows brand at all. It may be ‘cool’ in Japan because it’s different (I’m not sure, I’m not there) but to me this is just a shameless cross-promotion that promotes unhealthy food choices.

A subliminal statement about Windows? Associating your brand with anything gluttonous and unhealthy nowadays just isn’t smart branding.

P.S. Read the comments on the original post at Electronista. Some of them are comedy gold.

Posted via web from db’s digital branding database


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