To celebrate International Human Rights Day on December 10th I decided to have a chat with many people about social causes and how they can use social media to further their interests. Needless to say this discussion touched on a variety of tangential topics. It went so well I decided to make it a weekly occurrence with other chats reoccurring on other days.
The following is a transcript of our first chat:
16:27 @joshcharles I’m very excited to be using twitter to promote social causes and in particular my cause to build homes in new orleans $1 at a time and offering an mp3 for the donation. We are looking forward to using twitter among one of our major pr aspects
16:28 momtfft @kathleenhessert hoping to share some great stuff with my daughter for wwwthefoundationfortomorrow.org featured on perzhilton.com today
16:28 @Figliuolo Very cool Josh. Right now I’m trying to garner donations for a domestic violence shelter for their giving tree for the holidays. Got some $$$ from SM. Would love to get more to help these kids have a great holiday.
16:29 @DamienBasile theres about 4 of you who havent changed your name yet.
16:29 @DamienBasile please do this as we’ll be starting in a minute
16:29 @HumanRightsDay i guess i should’ve used the HumanRightsDay account for this
16:30 Mark how do you edit your name?
16:30 @DamienBasile edit your nickname underneath the text box to resolve your @ twittername like others if on there
16:30 @anca_foster i changed my name to @HumanRightsDay..will be closing this one
16:30 Suzemuse Hello!
16:30 @HumanRightsDay hello
16:31 @pressreleasepr Hey Suze, you forgot the @ part you doofus :)
16:31 @DamienBasile =OK. I’ll be the moderator here
16:31 @DamienBasile welcome all
16:31 @Suzemuse my bad
16:31 @DamienBasile thank you for joining us on this inaugural roundtable discussion
16:31 @Suzemuse The Internetz is hard.
16:32 @pressreleasepr Hi Damien, thx for the invite
16:32 @HumanRightsDay whats with the ad, Damien?
16:32 @joshcharles hi thanks for inviting all of us
16:32 @Suzemuse thanks for having us
16:32 @DamienBasile the ad is on meebo’s part.. its how this chat can be free
16:32 @HumanRightsDay heyllo all!
16:32 @Intertwined Hi everyone
16:32 @HumanRightsDay oh ok, thank you
16:33 @DamienBasile This chat originated out of my noticing that there were other people using twitter to promote social causes besides myself @HumanRightsDay and others for human rights day
16:33 @DamienBasile I noticed @Figliuolo was using twitter to promote an entirely different cause
16:33 @HumanRightsDay copycats! lol
16:33 @DamienBasile not exactly unrelated
16:34 @amoyal Hey everyone
16:34 @DamienBasile so this promoted a need to create a discussion somewhere
16:34 @Figliuolo Wow. I’m at the bleeding edge of something? Look how cool I am.
16:34 @DamienBasile initially i thought of doing a back and forth interview with him
16:35 @DamienBasile wihich grew to include others like @PressReleasePR today.. which naturally begged the question how to have an effective discussion outside of IM?
16:35 @DamienBasile so here we are.
16:35 @HumanRightsDay yay!
16:35 @DamienBasile Of note..
16:35 @HumanRightsDay this is a great idea, Damien
16:35 @DamienBasile thank you anca. i want to address your cause in a moment
16:36 @HumanRightsDay ok
16:36 @DamienBasile a great thing about twitter is that things happen fast.
16:36 @DamienBasile @pressreleasepr created a new account today because of a mention i made to him
16:36 @DamienBasile why dont you talk about this D?
16:36 @Suzemuse what’s the account?
16:37 @DamienBasile @12for12k
16:37 @pressreleasepr It’s to complement the “12 for 12,000 Challenge”
16:37 @DamienBasile and what exactly is the 12 for 12000 challenge?
16:38 @pressreleasepr The 12for12k challenge is something that can really make a difference to millions of ppl worldwide
16:38 @DamienBasile how so?
16:38 @pressreleasepr Simply out, it’s 12 months; 12 charities; $12,000 per charity each month
16:38 @DamienBasile brilliant idea that lends itself to easy to remember alliteration
16:39 @pressreleasepr To make it as easy as possible, and keep the chances of success realistic, we need a minimum of 1200 ppl to donate just $10 each
16:39 @DamienBasile people like easy to grasp concepts. if you can make it easier for them they will be more apt to promote your cause.
16:39 @Intertwined simply brilliant!
16:39 @pressreleasepr $10 per month, 12 charities, $120 max cost over a year
16:39 @DamienBasile easy enough considering #tweetsgiving
16:39 @pressreleasepr Of course, if we can get more than 1200 ppl, all the better :)
16:40 @HumanRightsDay that’s a great concept, and fairly easy to accomplish
16:40 @cardtherapy What an awesome idea !
16:40 @pressreleasepr Tweetsgiving was an awesome success
16:40 @DamienBasile anca, can you speak for a moment on your encounter with them?
16:40 @HumanRightsDay encounter with #tweetsgiving?
16:40 @DamienBasile Tweetsgiving was a great success, but sometimes in social media you need to go with the flow
16:40 @DamienBasile well
16:40 @DamienBasile their goal was to do a specific thing for a specific one time date
16:41 @HumanRightsDay yeah
16:41 @HumanRightsDay and they did it
16:41 @DamienBasile they received SUCH a groundswell on twitter that they couldve used that momentum to create much MORE change
16:41 @HumanRightsDay but they didn’t
16:41 @DamienBasile no. so how did this propel you with your project?
16:43 @DamienBasile Its very important to realize that social media is a constantly changing evolving creature
16:43 @HumanRightsDay well, to be honest,they didn’t affect me much
16:43 @HumanRightsDay what did affect me was #Blog ActionDay
16:43 @HumanRightsDay or propel, if you will
16:44 @DamienBasile so talk about what youre doing for Human Rights Day and how Blog Action DAy affected you
16:44 @DamienBasile everyone feel free to jump in with anything at anytime
16:44 @DamienBasile im just the moderator leading the talk
16:44 @HumanRightsDay what I am trying to do with Human Rights Day is to get as many people I can to blog about a human rights issue
16:44 @DamienBasile if you have something to say say it.. build on anothers comments
16:45 @matthaltom Anca you got that set up for tomorrow right?
16:45 @HumanRightsDay on December 10, which is the 60th Anniversary of the Universal Declaration of Human Rights
16:45 @DamienBasile Has anyone here blogged about Human Rights Day yet?
16:45 @HumanRightsDay yes, tomorrow
16:45 @HumanRightsDay yes, more than 5 people
16:45 @brandonjcollins Damien, HRD provided me with some flyers which I’ve distributed out to each and every person I know on the transition team, in the current Administration as well as throughout Congress
16:45 @HumanRightsDay and it’s not even tomorrow yet. lol
16:45 jleslie our agency is seeing great success with corporate partners providing the backing.
16:45 @pressreleasepr I have a blog ready to go tomorrow for HRD
16:46 @HumanRightsDay awesome!
16:46 @HumanRightsDay Brandon, who gave you the fliers?
16:46 @cruciformity I find it hard to believe that it is the 60th anniversary. I have never heard of the UDHR until the last few days on twitter.
16:47 @HumanRightsDay cruciformity..exactly my point! i am trying to lead an awareness campaign
16:47 @HumanRightsDay and get people to sign a petition to print the UDHR in passports
16:47 @cruciformity My blog relaunches tomorrow and I will be posting something for sure.
16:47 @matthaltom Well Eleanor Roosevelt was the first to draft it. quite a long time ago.
16:47 @HumanRightsDay and her grandson signed my petition
16:47 @HumanRightsDay yay!
16:47 @HumanRightsDay =)
16:48 jleslie we have been toying with ideas that looks like a corp partner paying $$$/tweet to create virality as opposed to micro donations. or partner giving away product/access in exchange for community activity
16:48 @HumanRightsDay anyway, i got this idea from BNlog Action Day
16:49 @cruciformity I think, even if people don’t sign, more people need to know about this.
16:49 @HumanRightsDay jleslie – i think that paying money for tweets is not a great idea
16:49 @brandonjcollins If you’re accepting donations and have some website outlining what will be done with the money, we’d be glad to do that
16:50 @markvanbaale How have some of you used twitter or blogs to get more awareness for your non-profit?
16:50 @brandonjcollins I’m not exactly sure how people don’t know about the Declaration..
16:50 @HumanRightsDay cruciformity – i totally agree with you. that is why the main goal of One Day for Human Rights is not signing the petition, but writing about human rights issues
16:50 @Figliuolo That’s what I’ve done. Blog post about my cause and a PayPal button to donate:
http://thoughtleadersllc.blogspot.com/2008/12/some?
16:50 @DamienBasile Sorry guys.. i was down. browser crashed
16:50 @HumanRightsDay Brandon – human rights are an issue that usually does not resolve in an imediate solution
16:51 ConnieReece @markvanbaale Use Twitter to link to blog/Facebook and back. Main thing is to build your online network *before* you need it. Growth is organic.
16:51 @HumanRightsDay and most people don’t like fighting forever for a cause that doesnt offer imediate satisfaction
16:51 jleslie HRD – thx for input. what about that idea doesn’t work? genuninely asking.
16:51 @HumanRightsDay @brandonjcollins that is why the UDHR is not more popular
16:52 @DamienBasile People are inherently selfish.. and my use of that is neutral.. they want to know whats in it for themselves.
16:52 @brandonjcollins I could see this happening in 7-8 years if you’re lucky. I think a lot of people think it’s important, but politics get in the way. I know what I’m talking about here, we lobby Washington all the time as a private equity company :)
16:52 @HumanRightsDay @jleslie – see magpie. more and more people hate it. they use twitter to interact with others, not to see others advertising something to get payed for it
16:52 @DamienBasile keep your cause relevant and current and people will grab onto it naturally
16:53 @cruciformity One of the beautiful things about the Invisible Children movie wasn’t that they accomplished anything, but that they raised awareness of a 20 year old evil that was virtually ignored.
16:53 ConnieReece @jleslie No stats, but most everyone I talk to on Twitter is opposed to paid tweets–ethical question, first. Unwanted interruption, second.
16:53 @brandonjcollins Damien – I think selfishness is good and leads to good things, and the philosophy behind that is whether or not anything is done without being selfish (spreading the cause is in itself selfish) – but I’m somewhat a philosophy geek
16:53 @HumanRightsDay @brandonjcollins i know. Jack Healey, the guy who is behind my campaign, has proposed printing the UDHR into passports to Clinton
16:53 @HumanRightsDay @brandonjcollins and was rejected, of course
16:54 @DamienBasile please guys.. remember to share your media that is relevant to this discussion by utilizing the media player
16:54 @HumanRightsDay @brandonjcollins the thing is that it only needs a presidential order, not a law
16:54 @brandonjcollins Ah, I handed the inforation to both of them
16:54 jleslie HRD – ya, not quite the idea we’re toying with, sorry for confusion. I mean fortune 500 company giving away $1 for every mention of Habitat for Humanity or for every person who “follows” a charities stream
16:54 @HumanRightsDay @brandonjcollins both of them?
16:54 @brandonjcollins Right, that’s all it needs, but then you’re creating a political problem. First, no one’s going to change anything until after re-election (no one begin the President-elect).
16:54 @brandonjcollins Yes, and Chelsea
16:54 ConnieReece @jleslie the $1 per mention won’t work IMO but enlisting followers, perhaps
16:54 @DamienBasile what better way to use the passport, a declaration of your freedom to move about the globe than to have your human rights printed in it?
16:55 @brandonjcollins begin meant “being”, sorry
16:55 @HumanRightsDay @brandonjcollins oh ok…i was rereading that
16:55 @HumanRightsDay haha
16:55 @pressreleasepr Great analogy Damien
16:56 @HumanRightsDay @brandonjcollins why would that create a political problem?
16:56 @pressreleasepr I guess the problem is that so many “legit” Govt’s already abuse human rights it’d be pretty hypocritical
16:56 @cruciformity Is the UDHR a UN thing?
16:56 @DamienBasile as you join us please edit your nickname underneath the textbox to resolve your @twittername if you have one
16:56 @HumanRightsDay @cruciformity yes, it’s a UN thing
16:56 @brandonjcollins Because a President-elect coming into all these problems is not going to do anything “new” and “different” until a second term
16:56 @DamienBasile @pressreleasepr it may be an analogy but its a valid reason!
16:56 @brandonjcollins I think it’s a long-term goal, a reasonable one, something that we should continue to work on
16:57 @pressreleasepr Oh, agreed Damien, I signed the petition for the passports :)
16:57 @cruciformity So the other beauty of getting it into Passports is that it forces customs agent to aknowledge it everyday.
16:57 @HumanRightsDay @brandonjcollins even if he doesn’t, it’s still worthy to try
16:57 @brandonjcollins @HRD yes, it is, and it’s important to get it in front of him for later.. I’ve done that for you (and for me, and for everyone else)
16:57 @DamienBasile @cruciformity EXACTLY!
16:58 @cruciformity I think if Obama doesn’t do some new and different after his campaign, their won’t be a second term.
16:58 @HumanRightsDay @brandonjcollins well thank you then. : ) we just need to take small steps
16:58 @DamienBasile we are ALL human and getting others to acknowledge all of our equal human rights will move everyone forward
16:58 @brandonjcollins @cruciformity, DamienBasile – they may not even read it, there should be something that adjoins as far as international law (adjoins the printing on the passports)
16:58 @brandonjcollins @cruciformity – he’ll do something new and different, but applicable to current problems
16:58 @brandonjcollins “current problems” defined by the majority
16:58 jleslie have to run, thx for the comments.
16:59 @DamienBasile @brandonjcollins like what to adjoin it?
16:59 @HumanRightsDay @brandonjcollins so what exactly do you think needs to be done?
16:59 @HumanRightsDay @brandonjcollins yeah, there will always be hardships and there will always be reasons to not fight for things
16:59 @HumanRightsDay @brandonjcollins but i’d rather not dwell on them
16:59 @cruciformity I don’t think they’ll read it, but they’ll see it. Thousands of times everyday. And they’ll have to take notice eventually.
16:59 @DamienBasile feel free to jump in at anytime everyone else that is here that is not speaking at this time
17:00 @brandonjcollins error – size limited? not sure if that last message went through all the way
17:00 @HumanRightsDay @cruciformity thank you! exactly
17:00 @brandonjcollins Remember customs agents don’t enforce anything, though..
17:00 @HumanRightsDay i believe that if US prints the UDHR in US passports, it would make a statement
17:01 @HumanRightsDay customs agents have more power than you think, though
17:01 @brandonjcollins it would make a statement, an then you’d want to get a resolution out there to get other countries to do it
17:01 @brandonjcollins followed by an international law to enforce it
17:01 @HumanRightsDay they are backed up by USCIS, so they can deny anyone to enter US
17:01 @cruciformity and customs agents have friends and families.
17:01 @HumanRightsDay that’s a pretty big power
17:01 @DamienBasile @brandonjcollins one step at a time
17:02 @brandonjcollins and there’s people that can get around them, too, which is an issue
17:02 @brandonjcollins @DamienBasile okay :P
17:02 @cruciformity And just like I didn’t know about the UDHR yesterday, they might not have either
17:02 @DamienBasile small steps.. a relationship of attrition
17:02 @HumanRightsDay @brandonjcollins you’re just being negative
17:02 @HumanRightsDay and think too far ahead
17:02 @DamienBasile its never the LARGE gestures that make things happen
17:02 @brandonjcollins @HRD actually, I support this completely, but I think planning is extremely important
17:02 @DamienBasile @humanrightsday you have to think far ahead to know where youre going
17:02 @DamienBasile but one step at a time
17:03 @HumanRightsDay @DamienBasile not when it’s stopping you from acting in present
17:03 @pressreleasepr So, question: how are we going to use Twitter and social media at getting more promotion, acknowledgement and further groundswell for causes?
17:03 @brandonjcollins nothing stopped me from acting in present – I’m simply giving my idea of what’s not going to happen but what we should continue to promote until it does, and then have a plan of action for after that
17:03 @cruciformity Does the UDHR have its own website in multiple languages?
17:03 @DamienBasile So, question: how are we going to use Twitter and social media at getting more promotion, acknowledgement and further groundswell for causes?
17:03 @HumanRightsDay @brandonjcollins i agree planning is very important
17:04 @DamienBasile well.. we’re doing a great job at it now
17:04 @brandonjcollins @cruciformity
http://www.un.org/Overview/rights.html
17:04 @DamienBasile using hashtags to promote things is a great way to keep them searchable
17:04 @HumanRightsDay @brandonjcollins and i thank you for your input
17:04 @HumanRightsDay :)
17:04 @brandonjcollins no problem, I thank you for getting this together
17:05 @HumanRightsDay @brandonjcollins i just met a lot of people that are so against this, that i’ve become a bit edgy about negativism
17:05 @HumanRightsDay haha
17:05 @DamienBasile thanks brandon.. this is something that needed to be discussed at further length outside of twitter
17:05 @DamienBasile what about facebook?
17:05 @DamienBasile whos had positive experiences with using facebook to promote social causes?
17:06 @HumanRightsDay i have haha
17:06 @DamienBasile i know youre a little skewed towards Facebook @brandonjcollins when it comes to their customer service
17:06 @pressreleasepr I’d also suggest getting the relevant parties (causes and cause “promoters”) together on Twitter with a Q+A session to promote the cause. May offer more reason to be involved
17:06 @brandonjcollins @DamienBasile it’s being corrected after I talked to their execs
17:06 @DamienBasile @brandonjcollins Thats the power of asking.
17:06 @Figliuolo A perspective….
17:07 @DamienBasile and using what you have to change things for the better
17:07 @Figliuolo As trite as it sounds “think globally, act locally” works.
17:07 @HumanRightsDay here’s the link to my petition, btw
http://www.humanrightsactioncenter.org/petition/in?
17:07 @matthaltom I dont do to much with facebook but I would also suggest
http://www.causecast.org
17:07 @pressreleasepr D’oh, can’t use quotes in here – that should have read get a Q+A session on Twitter between key personnel from charity and Twitter users
17:07 @DamienBasile @Figliuolo Definitely Right mike
17:07 @Figliuolo People are about instant gratification and want to feel connected to something
17:07 @cruciformity I’m using Facebook to start a non-profit. No where near the kind of “cause” factor, but it is working
17:07 @matthaltom They do a good job of promoting change for different nonprofits using origional media
17:07 @Figliuolo When you put up a discrete project they can identify with then IMMEDIATELY contribute to and see an impact, they get involved
17:08 @Figliuolo e.g., I ask for a retweet, I get a retweet.
17:08 @Figliuolo I ask for a donation, I get a donation.
17:08 @DamienBasile testing something to see if videos resolve here:
http://www.veoh.com/videos/v913783Qz5q6nKz
17:08 @Figliuolo It’s a simple cause and people like it and get it.
17:08 @DamienBasile
http://www.veoh.com/videos/v913783Qz5q6nKz?source=?
17:08 @Figliuolo Large global issues are sometimes too intimidating for people to feel like they’re going to make any kind of difference so they instead do nothing.
17:08 @DamienBasile both of those are the first human right
17:08 @Figliuolo my 0.02.
17:09 @brandonjcollins I hope this goes well, my email has piled up since I’ve been in here. Let me know via twitter or anywhere else if you need something in support of this.
17:09 @DamienBasile but if youd like to see ALL your human rights go to
http://tr.im/humanrights
17:09 @Figliuolo So the implication for something like HRD is to make it REAL for folks
17:09 @cruciformity I think the simple action thing is the key.
17:09 @Figliuolo have it impact their IMMEDIATE lives
17:09 @Figliuolo ask them to do something simple where they can see a quick result
17:10 @DamienBasile @Figliuolo People need something to hold on to. how does it relate to them?
17:10 @HumanRightsDay @Figliuolo and how do you propose to do that?
17:10 @Figliuolo conversion goes up dramatically.
17:10 @cruciformity @figliuolo – give them some real stories
17:10 @HumanRightsDay @Figliuolo i agree, but i couldn’t figure out how to do it
17:10 @cruciformity give them real examples of how UDHR has helped someone
17:10 @Figliuolo Simple one is my charity but then let me extrapolate to HRD
17:10 @cruciformity anyone
17:10 @DamienBasile something large like Human Rights is a grand idea… but the way i relate it to them is by saying its THEIR rights, because theyre HUMAN
17:10 @Figliuolo Charity – a local domestic violence shelter
17:10 @Figliuolo Cause – give them a good holiday and keep them warm
17:11 @Figliuolo Action requested – donate money here (with an easy paypal button)
17:11 @Figliuolo Instant gratification. Instant connection.
17:11 @Figliuolo For HRD, here are some thoughts.
17:11 @Figliuolo You’re seeking awareness and support.
17:11 @Figliuolo It’s a long term project and shift in mindset you’re trying to achieve
17:11 @HumanRightsDay @Figliuolo i agree that works better than just expecting people to be happy about doing a good deed, with no instant gratification
17:12 @HumanRightsDay @Figliuolo ok, go on
17:12 @cruciformity @figliuolo is right. People don’t donate $$ to the thousands who die everyday.
17:12 @Figliuolo once the mindset shifts, the groundswell begins but it’s a long term effort
17:12 @Figliuolo the question is how to start building the groundswell through instant gratification and awareness building
17:12 @cruciformity but the donated millions for the tsunami relief
17:12 @Figliuolo Blog action day is a great example
17:12 @Figliuolo instant awareness and contribution.
17:12 @HumanRightsDay that’s what i wanted to do
17:12 @Figliuolo Or go teach/volunteer at a school or give a speech at a civic organization
17:13 @DamienBasile one great example of this is Barack Obama’s campaign
17:13 danilani hey guys, please do check out craigslist nonprofit bootcamp, they do an unbelievable job of connecting nonprofits with technology and new media strategy – and you all could help propel them into the nonprofit web 3.0 future!
17:13 @DamienBasile now granted its not a charity.. but its a cause
17:13 @HumanRightsDay @Figliuolo create awareness and in return promote the contributers and acknowledge their support
17:13 @Figliuolo yes!
17:13 @DamienBasile Thank you so much danilani.. do you have a link? please add it so it resolves in the media bar
17:13 @Figliuolo but create awareness through small local acts that are consistent across geographies
17:14 @DamienBasile the whole think locally act globally
17:14 danilani yup, http://www.craigslistfoundation.org/
17:14 @Figliuolo global uniformity of ideas
17:14 @Figliuolo local implementation in baby steps
17:14 @pressreleasepr Exactly – even better if you can get local charities with national / international affiliations
17:14 @Figliuolo global celebration of contributions (which SM is AWESOME for!)
17:14 @HumanRightsDay @Figliuolo but i am only 1..and don’t have the support to do all that
17:14 @Figliuolo No. You’re not only 1.
17:14 @Figliuolo Ask.
17:14 @HumanRightsDay i did
17:14 @Figliuolo I asked brogan to RT for a good cause.
17:15 @Figliuolo I got 85 hits in 10 minutes
17:15 @Figliuolo We got donations.
17:15 @pressreleasepr But we can’t keep asking ppl like CB to do all our RT’s
17:15 @HumanRightsDay and in the first day everybody talked about it
17:15 @Figliuolo It was small.
17:15 @Figliuolo Then do like Damien is doing
17:15 @HumanRightsDay but then everybody lost interest
17:15 @Figliuolo enlist others
17:15 @Figliuolo start conversations
17:15 @DamienBasile you have to make it personal
17:15 @Figliuolo They lost interest because there was no instant gratification
17:15 @DamienBasile take the impersonal and make it personal
17:15 @HumanRightsDay yeah
17:15 @Figliuolo they didn’t feel like they had PERSONALLY changed anything
17:15 @Figliuolo they had no skin in the game
17:16 @DamienBasile relate it to their mother father themselves.. what do they have to gain from it??
17:16 @HumanRightsDay and they probably didn’t..yet
17:16 @pressreleasepr I have – I have ppl working on a promo video, ppl working on blog badges and banners, corporate sponsorship, all through Twitter connections and volunteering
17:16 @ecoblips i maintain the wave of the future is a blend of the maximum live web viral marketing, and FACE TIME. meet up, have a drink, embed the campaign within aan actual event or real donation drive at a restaurant. restore the human element..
17:16 @DamienBasile exatly. twitter is an amazing tool to use.. for better or worse
17:16 @DamienBasile @ecoblips LETS EXPAND ON THAT THOUGHT
17:16 @DamienBasile what is the future of promotion of causes?
17:17 @DamienBasile how will technology facilitate a groundswell for causes?
17:17 @DamienBasile how will it make the global more local?
17:17 @Figliuolo one way is atrocities can be spread instantly
17:17 @Figliuolo wanna make a difference? get people ****ed off.
17:17 @ecoblips it is a replica of the ecolosphere, keep the loop open, and in this open system, maximize on the inputs and outputs within that system, always leading the globl and online community back to the hub – the cause that unites the group!
17:17 @Figliuolo viral video
17:17 @Figliuolo pictures
17:17 @Figliuolo share them broadly
17:17 @DamienBasile ahhh yes.. the whole
http://nowpublic.com
movement
17:17 @pressreleasepr Giving to something that’s personal to us bt affects everyone.
17:17 @Figliuolo engender rage and people will join out of pure humanity
17:18 @ecoblips oops, ecosphere! a biomimicry for the nonprofit new media marketing sector
17:18 @Figliuolo to say “Yay! It’s HRD! Get involved!” creates no emotional connection.
17:18 @pressreleasepr I don’t know about engender rage – ppl haven’t gotten enraged about Human Rights too much
17:18 @DamienBasile there is an iPHone app that lets you share news instantly.. cbs eyereporter
17:18 @Figliuolo Show me 1 picture of someone’s rights being violated halfway across the world and I get mad. I share. I tell others.
17:18 @Figliuolo Make it REAL. Make it HUMAN. Make it INDIVIDUAL.
17:18 @Figliuolo sorry to rant folks…
17:19 @DamienBasile @ecoblips Biomimicry for the nonprofit new media marketing sector?
17:19 @DamienBasile explain..
17:19 @pressreleasepr What about the pics of the US marines abusing prisoners? Half world was horrified, half were cheering
17:19 @HumanRightsDay @Figliuolo i get it. : )
17:20 @HumanRightsDay Damien, i hate you for not doing this earlier@
17:20 @Figliuolo pressreleasepr imagine no pix
17:20 @Figliuolo no one would be horrified. right?
17:20 @DamienBasile hahaha.. anca.. sometimes ideas happen when they need to happen
17:20 @pressreleasepr Education and change starts at home and until we educate ourselves on wrong and don’t do anything about it, we’ll struggle to move forward. Social media is educating and helping, but it’s a small part of the web and the world overall
17:21 @DamienBasile its not about tomorrow being human rights day.. EVERYDAY IS HUMAN RIGHTS DAY
17:21 @pressreleasepr But there were pics and so many ppl ddn’t care as well, Figliulo
17:21 @DamienBasile thats the personal tie in
17:21 @DamienBasile So take this info and go forth and populate
17:21 @ecoblips exactly, damien! this is also a fundamental tenet of ecology. timing is perfect in nature, even if takes an eon for a glacier to thaw…or that project to find that personal tie in with that ideal community to bring it to fruition
17:21 @Figliuolo But some did. You won’t change everything in an instant. It takes time. If one extra person cared, you’ve moved forward.
17:21 @HumanRightsDay @pressreleasepr but more people do care if you show them pics than if you don’t
17:21 @Figliuolo these are things that unfortunately will take well beyond our lifetimes but SM is accelerating it at an amazing pace
17:22 @Figliuolo Convert 1 at a time. It has to be an individual decision. Then they become the missionaries of the message, no?
17:22 @DamienBasile everyone has a mother. relate it to that if its a woman
17:23 @HumanRightsDay @Figliuolo yes, baby steps
17:23 @DamienBasile @Jimconnolly spoke on a very salient concept recently in a blog post
17:23 @DamienBasile about chunking it down.. into bite size concepts
17:23 @DamienBasile if someone gets a starbucks everyday for $6, then take your grand investing idea and chunk it down to daily doses on how it relates to them
17:24 @Figliuolo and i’m not saying to deliberately take baby steps. take HUGE steps every day. Just understand and accept that they’re baby steps in the grander scheme and a pebble in a pond… (geez… I need food. I’m so cliche and trite tonite).
17:24 @DamienBasile same goes for causes
17:24 @ecoblips the very fact that direct mail has been the backbone of nonprofit fundraising and now SM stands to eradicate the excess of snail mail is huge. look at how much paper this can save
17:24 @DamienBasile @ecoblips
17:24 @DamienBasile exactly!
17:24 @DamienBasile faster, more useful, more connections
17:24 @DamienBasile BUT.. social media can also engender a false sense of intimacy
17:24 @Figliuolo how false?
17:25 @amoyal I’m not sure it’s always false
17:25 lacajag Saves paper and makes the message more personal.
17:25 @DamienBasile it can. it always doesnt though
17:25 @ecoblips false? this is true, but it is also forcing a NOWness on us that is undeniably forcing a whole new generation into the present moment
17:25 @amoyal Unless it’s in a CMJ auto-DM or @
17:25 @DamienBasile yes definitely into the now.. into getting things done faster
17:26 @DamienBasile well.. here’s the thing.. people feel closer now that they have more access to you
17:26 @amoyal I love the speed of how things happen on twitter
17:26 @DamienBasile but its not a true closeness of real life
17:26 @amoyal And in a way they are closer
17:26 @ecoblips which always leads me to wonder how a society operates when their technological development occurs faster than the collective emotional development
17:26 @DamienBasile you cant translate actual abuses exactly.
17:26 @DamienBasile maybe you can show photos and videos… but unless someone is ACTUALLY there you cant truly feel the full depth and breadth of that action
17:27 @DamienBasile maybe thats where technology has to lead us?
17:27 @amoyal causes some noise for sure ecoblips but it depends on which technology and how it gets used
17:27 @DamienBasile virtualization of events?
17:27 @DamienBasile put people IN events to get them to feel it
17:27 @amoyal i think if yo can build rapport online properly then at least some of that translates
17:28 @DamienBasile immersive surroundings.. all senses heightened to actually be there.. be put in someones shoes
17:28 @ecoblips in my case, i’m working on a new media campaign for heal africa. given the brutality of the rapes, we can’t put people IN events. we must be careful and use the technology sensitively
17:28 @pressreleasepr You could also say you don’t know what happens in your neighbor’s home behind closed doors – so abuse can be happening right under your eyes and you wouldn’t see it unless you were aware, educated and willing to act
17:28 @amoyal isnt that the point of SM (esp twitter) ? To give a face to a cause a brand a product etc
17:28 @ecoblips i think twitter was created like pharmaceutical companies create drugs. just make it, and then the use will find its purpose!
17:29 @amoyal well that makse sense though it’s not healing to give people graphich descritions of traumatic events
17:29 @DamienBasile HERES THE LINK FOR CHUNKING IT DOWN.. RELATING EVENTS TO PEOPLE ON THEIR LEVEL http://jimsmarketingblog.com/2008/12/06/chunking-it-down/
17:29 @DamienBasile well…
17:30 @DamienBasile theres actually a company that i recently met that is creating tech to get others to feel others pain
17:30 @DamienBasile useful for doctors.. but think about the possibilities for human rights..
17:30 @DamienBasile
http://hcxlabs.com
17:31 @DamienBasile theyre using it primarily to get doctors to feel patients symptoms to properly diagnose them
17:31 @ecoblips perhaps, but every great civil rights leader maintained that the fight is always within and the community exists for when the ‘leader’ is not strong enough to sort out their struggle themselves
17:31 @amoyal I’m not sure that’s such a great idea. That has dangerous possibilities written all over it.
17:31 @DamienBasile how so?
17:31 Inspire-ite thanks to everyone for the great links, great discussion and ideas about creating social change
17:32 @amoyal Because causing negative emotions is not helpful to anyone.
17:32 @DamienBasile i tend to disagree.. it can give you empathy towards what others are going through.
17:32 @DamienBasile you truly DONT KNOW what others are going through until youve experienced it
17:32 @amoyal well it also opens the door for unethical use or ironically abuse
17:32 @DamienBasile not to get graphic but ask any rape victim
17:33 @amoyal you’ll never know what anyone feels
17:33 @amoyal every person has their own reality
17:33 @DamienBasile any new technology opens the door for unethical use or abuse
17:33 @amoyal it doesnt mean you cant have empathy
17:33 @amoyal c’mon, generating pain?
17:33 Inspire-ite the self-help industry (billions of dollars per year) is based on negative emotions people feel about themselves, their lives with a positive spin put on getting out of the negetivity
17:34 @DamienBasile exactly @inspire-ite
17:34 linmart Maybe this approach taken by photographer James Nachtwey
http://tinyurl.com/TED-james-nachtwey-02.
The pics speak for themselves.
17:34 @DamienBasile use the negative things to turn it into a positive experience.. a call to action to do something.
17:34 @pressreleasepr I blogged about Nachtwey’s photos
17:34 @HumanRightsDay @linmart link is broken
17:34 @amoyal I really don’t think getting someone to feel what rape is like is going to have positive effects.
17:34 @pressreleasepr Brilliant, simple and effective
17:35 @amoyal Or did you have a different application in mind?
17:35 @HumanRightsDay @amoyal not what rape is like, but what effects it has on someones life
17:35 Inspire-ite make the action manageable and small. You may want to change the world but do it one baby step per person
17:35 linmart @HumanRightsDay: Lets try it again…
http://tinyurl.com/TED-james-nachtwey-02
17:35 @DamienBasile im just putting this out there.. technology has to bring us closer to a better understanding and connection with others
17:35 @ecoblips then we must ask. who pays for the photos? who profits? i just found out that all the other US-based ngo’s have been using Heal Africa’s pics, crediting them, but Heal Africa doesn’t see a dime. the prism has a gazillion sides
17:36 @DamienBasile @ecoblips is there a global watchdog for things like that?
17:36 @HumanRightsDay @linmart this time it works, thanls
17:36 @amoyal How do you control how far that goes HRD?
17:36 @ecoblips my blog is launching anyday!!!! and rainforest action network was the first to do this in an organized manner, lobbying against corps to stop cutting down old growth for their paper needs
17:37 @joshcharles im sorry . i must go but thank you for inspiring us to use social media for good and if anyone wants to help with our New Orleans Mp3 healing Time campaign, please dm me on twitter @joshcharles goodnight
17:37 @amoyal bring us closer yes throw us into a moment of trauma no
17:37 @HumanRightsDay @amoyal what? the effetcs? it doesnt have to be graphical…just have victims tell their stories, and that will get attention
17:37 @DamienBasile thank you josh!
17:37 @DamienBasile well..
17:37 @DamienBasile maybe technology can be used to bring the issues at hand closer to you
17:37 @amoyal HRD: I didn;t get the impression Damien was talking about stories
17:38 @ecoblips thanks josh, shoot me some info on twitter and i’ll see if i can help, my background is in nonprofit
17:38 @DamienBasile i talk more about the future of advertising here in my new article
http://tr.im/futureads
17:38 @HumanRightsDay i wasn’t completely agreeing with Damien
17:38 @DamienBasile Think of the applications beyond advertising though
17:38 @HumanRightsDay as i don’t agree with the fact that he suggests for someone to be IN the field
17:38 @amoyal HRD: I dodnt assume you were, just asking how far you’d go
17:38 @DamienBasile @amoyal i was talking about stories..
17:38 @DamienBasile its just up to us HOW we use the technology given to us
17:38 @ecoblips please check out
http://www.ifg.org
17:39 @HumanRightsDay as far as the victim would want
17:39 @amoyal fair enough
17:39 @DamienBasile maybe a holographic projection can create a scene with surround sounds and smells..
17:39 @amoyal stories is one thing
17:39 @ecoblips all activists can benefit from learning a little post-colonial anthropology before they go out and try and save the world :))
17:39 @amoyal yeah i dont think that’s necessary
17:39 @DamienBasile putting you there.. getting you to understand the gravity of the situation
17:39 @amoyal someone telling people how theiyve ben violated should be enough
17:40 @DamienBasile telling is one thing.. knowing is another
17:40 @HumanRightsDay @DamienBasile if you use fiction to create a real-life story, it taskes away from credibility
17:40 @HumanRightsDay or from authenticity i guess is a more appropiate word
17:40 @amoyal i dont believe you need to know to be empathetic
17:40 @DamienBasile who’s to say it has to be fiction?
17:40 @DamienBasile it can be realtime monitoring
17:40 @DamienBasile and vidcasting
17:40 @DamienBasile like amber alerts
17:40 @HumanRightsDay you’re not gonna make a holographic projection of someone actually getting raped, are you?
17:41 @DamienBasile well.. that brings up another point
17:41 @DamienBasile where is the line and who decides it?
17:41 @HumanRightsDay because THAT would be just wrong
17:41 @amoyal thats what i was saying
17:41 @DamienBasile you and i may think its wrong but someone else may not
17:41 @HumanRightsDay well then, let’s convince them we are right
17:41 @HumanRightsDay haha
17:41 @DamienBasile “the truth is real nor reason just something everyone agrees on”
17:42 @DamienBasile your truth may be different from mine.. we all decide what our own personal truth is…
17:42 @HumanRightsDay not if we don’t all agree on it
17:42 @DamienBasile so, how do we decide how to use technology for causes?
17:42 @HumanRightsDay :P according to your quote
17:43 @DamienBasile who decides it?
17:43 @amoyal i think there is a generally agreed ethical consensus
17:43 @pressreleasepr I think we all pretty much decide what medium is right for each cause
17:43 @HumanRightsDay people with initiative create technology
17:43 @amoyal go by the ethics of psychological testing
17:43 @HumanRightsDay and then the majority decides it
17:43 @DamienBasile @pressreleasepr i tend to agree
17:43 @DamienBasile well.. is majority rule a valid way to gauge?
17:44 @HumanRightsDay not necesarily, but tends to be so
17:44 @pressreleasepr I wouldn’t say so majority rule is necessarily right
17:44 @DamienBasile This is why its important to have an agreed upon Human Rights document
17:44 @DamienBasile so we all have something to agree upon
17:44 @amoyal its not about majority
17:44 @amoyal its about consensus
17:44 linmart think it is best you give them the tools, then have them decide for themselves
17:45 @ecoblips i agree @pressreleasepr- cultural imperatives and cultural norms are defiing by the masses and are ever evolving
17:45 @DamienBasile and maybe there needs to be agreed upon tenets of usage for certain things.
17:45 @amoyal i come from a psych background
17:45 @amoyal there’s only so much you can test for in a psych experiment
17:45 @HumanRightsDay the majority usually agree on something, and the weaker ones, with no opinion, will follow
17:45 @DamienBasile @ecoblips a very valid point.. things evolve
17:45 @amoyal and i think those rules apply here
17:45 @ecoblips i don’t think most humanitarian initiatives would have even been open to some of the methods that are available today!!
17:45 @HumanRightsDay then the majority gets bigger, and the minority looses by default
17:45 @DamienBasile people chose to believe something totally different in the first century than now about certain things
17:46 @DamienBasile social norms/morals/ethics evolve and change
17:46 @DamienBasile slavery was once accepted as ok
17:46 @DamienBasile then it wasnt
17:47 @DamienBasile gay people didnt have rights and that was ok b/c it wasnt moral.. but now they are dealing with that struggle
17:47 @DamienBasile so things are constantly changing
17:47 @DamienBasile along with technology
17:47 @ecoblips in the case of the congo, it is the minerals that have led to the conflict, that comprise our cell phones and laptops – the very technology that is being proposed to fight back! hence, the deep ecological whole systems approach
17:47 @DamienBasile tech is only a platform to convey things
17:47 @DamienBasile its how you use it and how others define it at the time what gives it gravity
17:48 @ecoblips gay people have always been dealing with that struggle. The Cultural Imperative has changed, and suddenly it is an Issue, we must be concerned with.
17:48 @DamienBasile @ecoblips.. .and thats a great way to personalize the issue.. how does the congo affect me? take a look at the cell phone in y our pocket
17:48 @amoyal a lot of people dont care
17:48 @DamienBasile one day gay people will not have to deal with the issue.. and thats my point..
17:49 @amoyal go tell that to all the tweeple who tweet from starbucks
17:49 @amoyal laptop cell or coffee
17:49 @amoyal theyre all dealing with big issues
17:49 @DamienBasile speaking of starbucks.. they have just tied in with the RED cause.
17:49 @ecoblips i can “go tell them”, but in a way that engages them rather than tells them how to respond to world issues, or their own!
17:50 @pressreleasepr How do you know ppl connecting from Starbucks *aren’t* dealing with a big issue though, @amoyal?
17:50 @pressreleasepr Starbucks are really embracing SM in a BIG way
17:50 @ecoblips and RED was created because it was cheaper to launch a cause related marketing campaign than it was to pay for advertising and not get a tax writeoff!
17:51 @HumanRightsDay @DamienBasile Starbucks donating 5 cents from each coffee is so hypocritical
17:52 @DamienBasile why?
17:52 @DamienBasile its better than nothing.
17:52 @DamienBasile would you rather nothing be done
17:52 @DamienBasile small steps
17:52 @amoyal cause related marketing is a joke
17:52 @amoyal do something real
17:52 @DamienBasile a relationship of addition/attrition adds up or deletes over time
17:52 @amoyal dont do something that make syou more money
17:53 @HumanRightsDay no, i’d rather them donate the money they spent for advertising and creating this campaign
17:53 @HumanRightsDay @amoyal EXACTLY
17:53 @amoyal im sorry but you cant ac a certain way and then say oh but its ok we gave money
17:53 @amoyal giving money isnt helping
17:53 @ecoblips yes, they teamed up with Good. and Good just asked my dear friend to be their consultant, and i’m her brand strategist! i’d love to connect them with you, @pressreleasepr, when the time is right…
17:53 @amoyal give of your time
17:53 @amoyal oif your epxertise
17:53 @DamienBasile and thats part of the conversation
17:53 @amoyal really build something
17:53 @amoyal cause related makerting is BS
17:54 @ecoblips http://www.good.is/
17:54 @DamienBasile using social media to bring companies to task
17:54 @pressreleasepr Sounds great @ecoblips :)
17:54 @DamienBasile sidenote.. it worked to get motrin to do something.
17:54 @DamienBasile but lets not go down that road too much.
17:55 @amoyal it ites together for me
17:55 @amoyal err ties
17:55 @DamienBasile @linademartinez just shared this with me on twitter
http://www.theshiftmovie.com
17:55 @amoyal you want to help africa in a global sense
17:55 @amoyal you call on people thru sm to demand change from corporations
17:55 @pressreleasepr Question: Without advertising bringing a cause to a wider audience, there often is no audience for that cause. So I don’t think Starbucks can be looked at as *bad* because they spent money on ads, especially when they give back
17:55 @ecoblips i want to save my world. heal africa just landed in my lap and i can be of service. that’s all.
17:55 @amoyal and help them find alternatives
17:55 @DamienBasile exactly @amoyal
17:56 @amoyal they only give back as a function of the money the make
17:56 linmart no idea if this might help. have fun http://www.wiserearth.org/
17:56 @amoyal that’s not helping
17:56 @amoyal and again
17:56 @amoyal money isnt helping
17:56 @ecoblips i always say starbucks is starbucks. how can we use the power of the people to make them a better starbucks
17:56 @amoyal because you dont help them use it
17:56 @pressreleasepr But they’re giving back because the ads enabled them to and they also help educate a wider audience. It’s cause and effect
17:56 @amoyal you just throw a cheque atthem
17:56 @DamienBasile it takes a Starbucks to bring something to the masses.. it takes us to keep it going and have them right it with their internal actions for the cause
17:56 @pressreleasepr I’d rather have more companies do the Starbuck thing than nothing at all
17:56 linmart totally agree
17:57 @DamienBasile and by the way.. we dont know if starbucks is giving back corporately or not just to defend them for a moment
17:57 @amoyal i think youre looking at it as a stepping stone that doesnt have to be there
17:57 @ecoblips and @moyal, i have worked in over a half dozen nonprofits, money helps. literally. in a philosophical sense, hardly, but i have have lived otherwise in my personal experience
17:57 @DamienBasile doing something is better than nothing
17:57 @pressreleasepr Not at all – every cause needs a stepping stone to bridge the cause and the audience
17:57 @amoyal ecoblips ive worked in csr
17:57 @amoyal im a csr consultant
17:57 @HumanRightsDay @pressreleasepr i didn’t say it’s bad, i said it’s hypocritical
17:57 @amoyal money helps to a egree
17:57 @HumanRightsDay i agree it ads up and can get a lot of money
17:57 @amoyal but giving of yourself helps more
17:57 @DamienBasile thats the beauty of social media.. you use it however you want. no one can tell you the right or the wrong way.. its your way
17:57 @pressreleasepr I don’t think it is. Mkaing ads and NOT giving money is hypocritical
17:57 @amoyal look at virgin unite
17:58 @HumanRightsDay i think they could’ve done more, with the influence they have
17:58 @amoyal making money only as a portion of sales (obviously increased sales) is hypocritical
17:58 @HumanRightsDay they just want to advertise themselves at this point
17:58 @ecoblips my mom and i helped raise over $1.8 million through a charity bike ride. we could literally tabulate how many prostetics we were able to give to exactly how many handicapped children. what am i missing here, @amoyal?
17:58 @amoyal why does it have to be linked to sales?
17:59 @DamienBasile its making it relevant to them
17:59 @pressreleasepr Becuase it’s a business like anything.
17:59 @amoyal ecoblips that’s a very speific thing you wanted to buy prosthetics
17:59 @amoyal it doesnt apply in most cases
17:59 @DamienBasile theyre in the business of staying in business
17:59 @HumanRightsDay a corporation…
17:59 @DamienBasile you cant expect them to do something for free
17:59 @amoyal yes its a business
17:59 @amoyal i know its a business
17:59 @amoyal bringing causes and businesses together is part of what i do
17:59 @DamienBasile even nonprofits have business acumen.. they have to stay in business too
18:00 @pressreleasepr Right, so why shld Starbucks be hounded for staying in business?
18:00 @amoyal its not for free
18:00 @ecoblips the key to fundraising is linking it to specific projects and people. honey, i think you need a few smiles thrown your way or the jade wave will swallow you whole!!!:)
18:00 @amoyal if it makes sense to do
18:00 @DamienBasile so what do you suggest for causes and businesses @amoyal?
18:00 @amoyal you build a genuine brand
18:00 @HumanRightsDay the4y would stay in business either way
18:00 @amoyal instea d of doing a campaign
18:00 @amoyal true corproate repsonsibility doesnt touch cause related marketing
18:01 @DamienBasile Its the whole social media paradigm
18:01 @ecoblips yes, but in the ideal world, and in the work i do, and encourage others to do – there is no need for cause related marketing becuase the company is the cause.
18:01 @amoyal you create programs with in the company for the sake of helping and you out yourself abouve the rest because you have a program not a cause related marketing campaign
18:01 @DamienBasile using it as a markeing gimmick or integrating it into your company wholly
18:02 @amoyal you put yourself sorry typo
18:02 @ecoblips @amoyal – read greenwashing by heather rogers. you are right, but it doesn’t mean that a new and more effective model isn’t possible
18:02 @amoyal you dont want gimmicks
18:02 @pressreleasepr Until we have an *ideal* world unfortunately there will always be cause-related marketing and if it raises awareness and funds then I don’t see the issue
18:02 @DamienBasile @amoyal but would you rather have them do nothing at all? maybe your job is to scale them up to a whole integration of social responsibility
18:02 @amoyal people who know write gimmicks off
18:02 @DamienBasile @pressreleasepr i tend to agree
18:02 @DamienBasile well..
18:02 @amoyal its not about all or nothing
18:02 @amoyal again
18:02 @DamienBasile truth tends to translate
18:03 @DamienBasile people feel when its a gimmick or its a part of agreater message
18:03 @amoyal cause related marketing is not a necessay step to proper responsibility
18:03 @HumanRightsDay i just am not sure if they do create awareness
18:03 @DamienBasile like using breast cancer to Pink your product and thats all
18:03 @DamienBasile that brings up a greater questionlll
18:03 @ecoblips these are murky waters because corporations are bound by corporate law that bounds them legally to pursuing the bottom line at all costs. yet now customers are demanding CSR, which now impacts the bottom line…
18:03 @HumanRightsDay i don’t think anyone will switch from having dunkin donuts coffee to bying starbucks, because of the 5 cents incentive that goes to a campaign
18:04 @amoyal well i think cause related marketing is a gimmick
18:04 @DamienBasile does all the unrelevant marketing cause people to tune out the great causes?
18:04 @amoyal (haha iknoew this was a meebo room)
18:04 @amoyal yes there is a huge green fatigue for just that reason
18:04 @ecoblips i agree, @amoyal – but for those who have no awareness at all, the cause related marketing campaign may be the first and most accessible point of contact with this new audience
18:04 @amoyal so much bs out there about “green”
18:04 @DamienBasile re: meebo room?
18:05 @DamienBasile @humanrightsday well… i have known people to buy the RED ipod because the money goesto the cause
18:05 @amoyal (sorry just an aside comment)
18:05 @DamienBasile when they couldve bought a regular one.
18:05 @DamienBasile (im glad i found this chat applet.. so easy to tie in!!)
18:05 @HumanRightsDay but they would’ve bought an ipod either way
18:05 @amoyal yes but they were going to buy an ipod anyway
18:05 @DamienBasile exactly
18:05 @ecoblips yet, Gap created RED in order to launch their work. i find this strange, creating a cause to launch your ad campaign around
18:06 @DamienBasile but they now have a choice to help on TOP of their regular activities
18:06 @ecoblips like Gap couldn’t have found a pre-existing organization to work with?
18:06 @HumanRightsDay and GAP creating RED is the biggest ******** ever
18:06 @amoyal wait i thought bono created red
18:06 @HumanRightsDay considerring the way they manufacture their products
18:06 @amoyal indeed HRD
18:06 @ecoblips bono signed on to the whole thing alongside them
18:07 @HumanRightsDay bono is a looser
18:07 @HumanRightsDay :D
18:07 @DamienBasile @humanrightsday well.. i challenge you to find something that has gotten bigger press and on peoples lips.. its relevant to people
18:07 @amoyal hey now his music is good
18:07 @HumanRightsDay meh
18:07 @amoyal its not relevant to people
18:07 @DamienBasile no bono bashing
18:07 @ecoblips Gap needed a tax writeoff, was already doing tons of adpsend, and so they tied the two together and saved millions. my bro’s friend is head of intl marktg for banana republic
18:07 @amoyal its relevant to media
18:07 @amoyal its the feel good celebrity brand name story
18:08 @amoyal so its familar
18:08 @HumanRightsDay i just don’t believe in doing good for your own profit
18:08 @amoyal but is it relevant?
18:08 @DamienBasile … i want a tshirt, ipod, etc.. if i feel that i am helping in some little way then i would rather buy a charitable product than the regular version
18:08 @amoyal well hrd there has to be a benefit
18:08 @amoyal but not in a campaign
18:08 @amoyal do it on a brand level
18:08 @amoyal make it part of brand vlaues and day to day
18:08 @amoyal not a slap on campaign
18:08 @DamienBasile of course
18:09 @DamienBasile is it relevant? how does it benefit me?
18:09 @DamienBasile it comes back to that question
18:09 @ecoblips but then, with celebrities. you can’t just write this off either. i was in cambodia when angelina came to town, and after when all the NGOs arrived. the local people were so grateful to have voice to the world. generalizing, yes, but still
18:09 @DamienBasile if you cant tie it in to personalization youve lost the consumer
18:09 @amoyal because i know my dollars are doing good things
18:09 @amoyal but angelina doesnt do it for her profit
18:09 @DamienBasile and with buyng a charitable product my dollars arent doing good things?
18:10 @amoyal she does it because she knows people watch her
18:10 @DamienBasile dont conjesture about why or why not she does it..
18:10 @amoyal damien there are different avenues
18:10 @pressreleasepr Guys, I have to go, got a bunch of emails and calls to make and a website to set up. Thx for inviting me Damien, appreciate it :)
18:10 @amoyal im talking about win win win
18:10 @DamienBasile of course diff aves
18:10 @amoyal a giommick devalues the brand
18:10 @DamienBasile thank you for coming d
18:10 @ecoblips @amoyal. chatting with you is like reading sartre!!
18:10 @DamienBasile a gimmick DOES devalue the brand
18:10 @HumanRightsDay have fun, d thanks for your opinion
18:10 @pressreleasepr NP, tx for invite and speak to you soon :)
18:11 @amoyal thanks for chatting ppr
18:11 @amoyal er prpr
18:11 @amoyal eco: in what way?
18:11 @DamienBasile before we start to wrap things up heres a question
18:11 @amoyal i didnt talk about ehy it alked about how
18:11 @ecoblips that way were despair and nirvana are both within one’s reach, just a matter of footing…
18:11 @DamienBasile since this discussion was about social causes and social media
18:11 @DamienBasile what should the next discussion be about?
18:11 @DamienBasile your thoughts
18:12 @HumanRightsDay about me!
18:12 @HumanRightsDay hahah
18:12 @DamienBasile shhhh! haha
18:12 @amoyal lol
18:12 @HumanRightsDay but…but..
18:12 @DamienBasile i still want to make this relevant
18:12 @amoyal we could go in depth with csr vs cause related marketing and how social media can help?
18:12 @ecoblips hey all, i’m headed out too! i’d be thrilled if the next discussion could be about how to use social media to fundraise. at least half of us on this forum are looking to do exactly this
18:12 @HumanRightsDay are you saying im not relevant?
18:12 @DamienBasile and should this be weekly
18:13 @DamienBasile social media to fundraise
18:13 @DamienBasile ok
18:13 @DamienBasile what else?
18:13 @ecoblips thanks damien. nyc represent!
18:13 @DamienBasile thank you Eco!
18:13 @HumanRightsDay bye ecoblips
18:13 @amoyal bye eco
18:13 @ecoblips have a good night, all…
18:13 lacajag thanks for the great discussion. Looking forward to the next.
18:13 @HumanRightsDay you too!
18:13 @DamienBasile thank you for joining us!
18:14 @amoyal using social media to encourage corprorate responsibility
18:14 @amoyal ?
18:14 @HumanRightsDay how SM can transform baby steps in giant steps
18:14 Inspire-ite thanks for the interesting eavesdropping! Would love to follow you/follow me on Twitter – twitter.com/inspire_ite have a great night!
18:14 @DamienBasile ok thats an idea!
18:14 @DamienBasile nite inspire-ite!
18:14 @HumanRightsDay good night, inspire-ite
18:15 @amoyal ok i guess this is done
18:15 @DamienBasile ok guys.
18:15 @amoyal thanks for chatting hope i contributed something useful
18:15 @DamienBasile thank you all
18:15 @HumanRightsDay you made everybody leave!
18:15 @HumanRightsDay :D
18:16 @DamienBasile and please email me at damien@thecauseisthehabit for suggestions for times and topics
18:16 @amoyal gee way to shoot someone down :P
18:16 @HumanRightsDay hahaha
18:16 @DamienBasile as well as contacting me via twitter at @DamienBasile
18:16 @DamienBasile think about it for a week
18:16 @HumanRightsDay have a great night, Arie
18:16 @amoyal ciao
18:17 @DamienBasile we’ll have another discussion in a week.. same time same place
18:17 @HumanRightsDay hopefully same people. this was fun
18:17 @HumanRightsDay thank you, Damien
18:17 @DamienBasile fun with purpose! :D
18:17 @DamienBasile of course. whatever i can do to move the conversation forward
18:17 @HumanRightsDay can i go back to beading now? :D
18:18 @DamienBasile anyone left please promote this with #causechat
18:18 @DamienBasile of course you can go back to beading
18:18 @HumanRightsDay hahaha
18:18 @DamienBasile you may all stay and use this forum to discuss you own things but i must depart now
18:18 @HumanRightsDay bye Damien and everybody
18:18 @DamienBasile thank you all for joining and listening
18:19 @DamienBasile see you next week!
18:19 @linademartinez great discussion. thanks
18:19 @DamienBasile Thank you for the link linade! i will check it out.
18:20 @DamienBasile night all
18:20 @linademartinez stick around. this is exactly what we are working on
18:20 @linademartinez except with gov back up
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