Simple communication strategies for a complicated world.

May 18th, 2009

Great Brand or GR8 BR&: GT2PT (Get To The Point)

GREAT BRAND

or

GR8 BR&

SAY MORE WITH LESS.

The advent of 140 characters has forced us to choose our words wisely.

We now convey more info in a shorter time/space.

Why use ___ when you can use ___?

The old standbys:

lol, gtg, ttyl, brb

The new standbys:

retweet, RT, Via vs. ~

look vs. QQ

open vs. <->

close vs. >-<

this or that vs. %

The difference?

Old shortens to initials.

New creates ideas.

A GR8 BR& CRE8s

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Tags: advent, brand, branding, communicating, consumers, conversation, designers, functionality, goals, initials, interactions, knowledge, productivity, retweet, rt, social media, standbys, time space, ttyl, twitter, Value, words
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What:

The world is a changing place. Tools may come and go but you'll always have your toolbox.

What you do with it is up to you.
Damien Basile
Who:
Damien is a communications strategy consultant and entrepreneur. He currently is working on a stealth startup so don't ask him what it is. He won't tell you.

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