March 14th, 2009
The old Facebook is dead! Long live the… new Facebook?
? "Scott Beale / Laughing Squid"
Yes, as I’m sure everyone in the known universe knows, Facebook is now more real-time update focused. Of course not everyone is pleased. You can’t please everyone.What I can do, however, is give the unpleased people some quick tips how to make the new Facebook work a little more seamlessly. Read the rest of this entry »
Tags: business, categorization, conversation, Facebook, friends, functionality, grouping, life, lists, media, network, networking, organization, social, technology, update
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October 23rd, 2009
Checking my Facebook fanpage updates I came across this update:
It basically says fans aren’t actually allowed to have fanpages anymore. Essentially what has happened is that fanpages have been cannibalized by brands as an official outlet for them over groups.
Why is this important?
- It takes away your right to create, share and enjoy something socially with others
- It enables a brand economy over a social economy
- It adds a layer of authenticity for brands allowing them to protect their interests
- It shows Facebook’s commitment to monetizing by looking out for brands
So if you want to make a fanpage for an established brand (personal or professional) the party’s over. Unless it’s an officially sanctioned fanclub run by the brand you’re out of luck.
Also important, there’s a three week authentication grace period.
P.S. If you look in the upper right corner I find it pretty apropos that Facebook is asking me if I know about Slash and want to be his fan, therefore I dub this technique of Facebook cutting fan fanpages as being ‘Slashed’.
#ChatPack P.S. This one’s for you Brett, as I know you’ve run into a similar situation with Mr. Easton Ellis’ people.
Posted via email from db’s digital branding database
Tags: authentication, authenticity, brand, Brett, ChatPack, Checking, commitment, corner, database, dub, easton ellis, economy, Ellis, email, Facebook, fan, fanclub, fanpage, grace, grace period, layer, luck, Mr. Easton, outlet, P.S. If, P.S. This, party, period, right, share, situation, Slash, Slashed, social economy, something, technique, update, week
Posted in branding, featured, social media | 2 Comments »
October 23rd, 2009
Facebook recently released a touchscreen optimized interface for phones such as the iPhone and android models. It’s interesting that even though Facebook is one of the most downloaded social networking iPhone apps that Facebook is still continuing to optimize the mobile web on many different fronts.
Considering they just launched their newly redesigned homepage in a more streamlined newsfeed focused way it makes me wonder if this addition is within their overall brand vision for their user interface and user experience.
One thing I DO like about the new Touch interface is the Phone section (Also notice the new notifications red icon in the upper left corner). It focuses on who you can call, as opposed to the mobile interface which focuses on all your friends and pointing out who has their phone number listed with a phone icon.
What do you think about the differences? Not enough? Too much? What other changes should be made?
Posted via email from db’s digital branding database
Tags: android, brand, branding, email, Facebook, iphone, iphone apps, mobile interface, mobile web, models, network, networking, notifications, phone icon, phone number, social, social media, social network, social networking, social web, touch interface, touchscreen interface, user experience, user interface, Web 2.0
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