GREAT BRAND

or

GR8 BR&

SAY MORE WITH LESS.

The advent of 140 characters has forced us to choose our words wisely.

We now convey more info in a shorter time/space.

Why use ___ when you can use ___?

The old standbys:

lol, gtg, ttyl, brb

The new standbys:

retweet, RT, Via  vs.  ~

look  vs.  QQ

open  vs. <->

close vs. >-<

this or that vs. %

The difference?

Old shortens to initials.

New creates ideas.

A GR8 BR& CRE8s