October 16th, 2009
Recent reports have shown social media sites to be female concentrated. What about the rest of the internet? Women may be using social networks more but that still doesn’t account for all the other types of websites.
While social networks may be big with females, internet usage in the United States seems to be split about 50/50 with men and women:
- News outlets are the primary focus with males.
- CNet, Reuters, IGN, Time, Drudgereport are all predominantly male.
- Shopping destinations are the primary focus with females.
- JCPenney, CBS, Pronto, Pogo, Overstock are all predominantly female.
*All stats from Quantcast except for MTV, BBC.co.uk, Simplyhired, Pronto, Newsweek and Fancast which come from Google Ad Planner.
Tags: analysis, analytics, bbc, cbs, demographics, drudgereport, fancast, females, gender demographics, Google, ign, internet women, jcpenney, meatsurement, men and women, mtv, newsweek, quantcast, reuters, shopping, simplyhired, statistical analysis, statistics, stats, using social networks
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October 14th, 2009
It’s quite interesting that while Google gives in depth information about many other websites around the world with Google Ad Planner yet it gives no information on its own site. That’s not exactly the case below as we can see Quantcast gives full data on Google.com:
Why doesn’t Google want you to know about their data? Is it because their traffic is flat and has been flat for the last 6 months?:
As you can see below in depth demographics data IS available, just not from Google:
Some quick demographics from Google:
- 67% of users are between 18-49 and is above the Internet average.
- 78% are Caucasian but this is below the Internet average.
- 15% are Asian, Hispanic and Other. This may seem small but their usage of Google is higher than normal.
- 58% make $60K+, so Google’s usage amongst monetary classes is split pretty evenly.
- 58% have attended College and Grad School. What’s interesting here is that as education goes up the concentration of users in the more educated groups goes up as well.
Whatever Google’s reasoning is, the fact of the matter is that their data is out there yet they don’t want you to have it via their tools.
Tags: analysis, business, consumer, consumer demographics, consumers, data, data traffic, demographic data, demographics, depth demographics, gender demographics, Google, google ad planner, internet average, knowledge, marketing, measurement, selling, Value
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October 12th, 2009
Upon pulling demographics for a general analysis overview of the internet I realized that Google’s information in Google Ad Planner is very much different than Quantcast’s information. I tend to believe Quantcast a bit more because of the simple fact that certain sites can be “quantified”. What that entails is a website adds some code to their site so Quantcast can track all of their traffic and demographic data.
To test my theory that Google isn’t giving proper stats I took the gender demographics of the top 100 sites in traffic that were quantified and compared them with Google Ad Planner stats. The problem with Google vs. Quantcast is that there are limited stats that both agree on. Gender and children in household are the only two that sync up as there are ONLY two options, male & female and yes & no respectively. Other stats like household income, age range, and even college attended don’t quite match up, as both sites have chosen different division points for stats.
As you can see below Quantcast’s directly measured stats for males are in blue while the Google Ad Planner comparison stats are in red:
In the following table you can see the difference in percentages between Quantcast and Google Ad Planner. In almost all instances Google Ad Planner is shy of the actual target. Google is only equal with Quantcast once and is off as much as 13 percent:
The bottom line is this: don’t rely on just one source for your analytics and statistics. Google may be a reliable name to many but unless they’re actually measuring data on the company’s behalf then they’re just guessing at best. If ever in doubt use the wisdom of the crowd. Choose many sources and take the average of all of them. It may not be the best solution (the best would be direct measurement) but when you have no other option finding out the hidden wisdom of the crowd may be your best bet.
Tags: actualities, actuality, analysis, analysis overview, analytics, demographic data, demographics, gender demographics, Google, google ad planner, measurement, quantcast, quantified, statistical analysis, statistics, stats, sync, traffic
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