April 8th, 2010
You may not need an Apple iPad right now or think you’ll need it this year but mark my words, you will need it in one year. People aren’t quite sure what they do with it and to them I say wait and see. Time and early adopters will show you its many uses and how it fits into your life.
The iPad is definitely a pure consumption product, right now. As time goes on we will see more and more apps that are full-featured utilities. These will end up augmenting your day to day routines as you find yourself wanting to spend more time on such a compelling device.
Apple does an amazing thing for the computing industry and consumers in general. It sets the pace and tells you not what you want but what you will want. Apple creates demand and then effectively supplies it. A different way of doing things but Apple’s old motto is Think Differently.
They aren’t without their detractors. I definitely hear what detractors are saying. Yes the iPad doesn’t have a camera, video camera or support flash amongst other things. I also see that Apple is incremental with their firmware and hardware updates. This is to essentially milk as much money out of you as possible and keep you in the renewable consumption game. Essentially there’s no difference between the first iPhone and the latest iPhone if you really think about it.
My friend Carl put it keenly in a comment he made on my last post. Apple isn’t revolutionary; they’re evolutionary. Modernism has been going on since the 50′s. Nothing new here. They just took someone else’s style and applied it to their industry. Great artists steal.
Carl also had another great point that goes back to why you’ll need an iPad in a year. The major news services are essentially providing free advertising for the iPad, further fueling the feeding frenzy and stoking the fires of consumers. All this talk will drive you into an Apple store, you’ll play with the iPad, then you’ll want it. Even if you don’t understand or don’t want it right now you’re still curious and you’ll eventually come into contact with it. Call it the Puppy Effect.
As far as why you’ll really need an iPad a year down the road goes back to my previous point about how Apple sets the pace. Competitors may have had tablet pc’s before the iPad just like they had mp3 players before the iPod. What Apple does is to signal to consumers and competitors that a certain type of product is now a part of your life.
What will end up happening a year down the road is that consumers will have found all the little ways that the iPad makes their lives easier and better. Competitors will start creating competing products in droves to fuel the market even more. Technology and non-technology product creators will start creating accessories. Designers will start molding their creations to fit the iPad. Thus the iPad will become a part of your world one way or another.
You may not need an iPad a year or two years from now. What will eventually happen is that technology will advance so much that physical keyboards will become a thing of the past and the iPad will seem like a logical choice. If you think Apple doesn’t have plans on your entire life you’re dead wrong. If you think Apple isn’t already a part of your whole life then you’re sadly mistaken.
Tags: Apple, early adopters, feeding frenzy, iPad, stoking the fires
Posted in analysis, featured, life, media, technology | 4 Comments »
October 28th, 2009
Big black block, silver lining, rounded edges, a line for an earhole and a central button at the bottom. No I’m not talking about the iPhone. I’m talking about the new Nokia N97 mini.
Why innovate when you can just copy a surefire winner? Well because in the world of design and branding for products copycats are seen in a derisive light- especially for something as blatant as this.
If Nokia copied any other phone it wouldn’t have been as bad. In this case the iPhone is so distinct from other mobile devices that even mimicking slight features are noticed. Adding a pull-out keyboard doesn’t make it different.
Mobile devices like Microsoft’s Zune HD and Verizon’s DROID aren’t being pulled into the ’rounded rectangle’ trap and are still able to produce high quality, beautiful, buzzworthy devices. The next major cool-kid device won’t look like the iPhone. Apple already did that. Remember, nothing looked like the iPhone or the Sidekick or the StarTac when they came out.
Look for something completely different in style and functionality. I guarantee the next great mobile device won’t look like anything you’ve ever seen. You’ll be happy it doesn’t.
Posted via web from db’s digital branding database
Tags: anything, Apple, Big, big black, block, bottom, button, buzzworthy, case, clone, com, cool kid, copycats, database, design, device, disaster, droid, earhole, engadget, functionality, hd, iphone, iphone clone, keyboard, light, line, lining, Microsoft, mini, mobile, mobile device, mobile devices, nokia, nokia n97, nothing, phone, pull-out, quality, rectangle, rounded rectangle, sidekick, silver, something, startac, style, surefire, surefire winner, the, trap, verizon, web, winner, world, zune
Posted in featured | 2 Comments »
October 26th, 2009
A necessary and brilliant move, Apple has added suggestions to their receipt to give a valid call to action. The only problem is the suggestions are based on what others who bought my selections also bought. While this is helpful in giving more suggestions I’d actually like suggestions based on what I bought that’s relevant to me.
Semantic technology may still be in it’s infancy but relevancy can be given based on many other factors. I personally don’t need an app to view my pet pictures on my Mac remotely (Clarus), a separate app to read a blog (Pali Research), and I certainly don’t need to track my neuroses (SymTrend). If Apple knew me they’d know that I don’t have a pet, am reading my blogs via my6sense now and have overcome neuroses long ago.
Tagging is a very simple technology that is successfully implemented by many brands. Foursquare has taken descriptive tagging to another level by crowd sourcing this task and rewarding for levels of input. If the ‘Give Work’ app was properly tagged it would’ve been able to suggest other apps that are similar in the social good, social change categories and crowd sourcing categories. I would even accept most recently added app suggestions, most popular in category, or even what other users in my area downloaded [which they can do because they have my address].
Suggestions are a step forward but these aren’t enough for me. For now I’ll keep archiving my iTunes receipts so I can search through my download history, as Apple doesn’t allow you to do that easily. If apps like my6sense can learn my preferences then surely a large company with vast resources like Apple can figure out how to do the same.

Posted via email from db’s digital branding database
Tags: action, address, address suggestions, app, Apple, apps, area, aren, blog, blogs, brilliant move, call, category, change, change categories, Clarus, company, crowd, database, doesn, download, email, Foursquare, history, infancy, input, iTunes, level, Mac, move, neuroses, Pali, pet, pet pictures, problem, receipt, receipts, relevancy, Research, Semantic, sense, simple technology, step, store, Suggestions, SymTrend, tagging, task, technology, the, vast resources, Work
Posted in branding, featured, social media | No Comments »
April 17th, 2009

The core of an apple is a seed which bears the life-giving fruit.
This is essential to the final product.
Your brand’s core is the seed of your business. Read the rest of this entry »
Tags: Apple, brand, brand image, brand metaphor, branding, business, core values, green apple, poison apple, productivity, rotten to the core, snow white, Value, visual identity
Posted in branding, featured | 14 Comments »
April 16th, 2009

© SeenyaRita
I was 10 on April 2, 1993, the day that the brand died.
On that day, Phillip Morris dealt a 20 percent slash to the price of its cigarettes in an effort to take on bargain brands, which were seriously pwning Marlboro’s market share. The slash had serious repercussions. If Marlboro’s carefully groomed brand wasn’t enough to take on the generic brands, then there no longer was truth to the brand equity mania that had rocked the eighties.
That is, if the brand was not powerful enough to sway sales on its own, if a marketing icon like Phillip Morris had to give in to the utterly lowbrow price war being waged against it, then the brand was as good as dead. Read the rest of this entry »
Tags: Apple, billboard space, brand, brand equity, branding, business, buzz, consumer, consumers, conversation, eighties, evangelism, evangelists, generic brands, ilife, information destination, integrity, interaction, interactions, iphone, iPod, lists, marketing, marlboro, media, nike swoosh, nineties, pepsico, philip morris, phillip morris, plans, price war, productivity, quaker oats, repercussions, social, tides, transparency, Value, wikipedia, words
Posted in branding, featured | 5 Comments »
April 1st, 2009

© KRAPPS
Each and every company has a different way of doing business. This results in their brand message being received in a unique way apart from any of their competitors. The following is an interview with Alex from KRAPPS.com, the website that takes a look at the “anti-brilliant apps – slacker apps – not amazing apps” that have shown up in the iTunes app store. And according to their tagline “not all apps are created equal”. Read the rest of this entry »
Tags: advice, app, Apple, blog, brand, branding, business, chat, communicating, communication, communications, conversation, DM, downloading, friends, functionality, goals, Google, growth, iphone, iTunes, knowledge, KRAPPS, life, lists, marketing, media, plans, productivity, responsibility, reviews, social, twitter, Value, words
Posted in branding, featured | 2 Comments »