May 17th, 2009
We all wear items that highlight our personalities. Some of us follow trends. The ones that do feel like they’re trying too hard. You can spot them from a mile away. If this describes your brand then you have a huge problem on your hands.
Branding is as much about image as it is about communication. The communication of that image is all your customer has to go on.
A flashy gimmick may get my attention right away but what about down the road? An image that’s more polished and pulled together will stay with me much longer than a “look at me” outfit.
Gimmicks for gimmick sake don’t feel authentic. People get that instantaneously. Your image doesn’t need to be one of a corporate shill to feel true. You can also look really relaxed, fun or just down to earth.
Don’t turn someone’s true way of being into your flash-in-the-pan eyeball-catcher. Own it.
Make it yours; don’t take someone else’s.
Tags: attribute, attributes, authenticity, brand, branding, communicating, communication, communications, corporate shill, down to earth, eyeball, feelings, flash in the pan, follower, gimmick, gimmicks, personalities, personality, sake, true way
Posted in branding, business, featured | 1 Comment »
April 30th, 2009
See that plaque on the front of the trophy? Your name is on it. Or it should be.
Your brand is the trophy and you’re the winner. In fact, we’re all the winners. In any contest there is only one #1 winner. If there’s a tie then there’s a tie-breaker. In the end, your customer will only pick one product, one service. And you’re it.
Why is Lance Armstrong so famous? Read the rest of this entry »
Tags: attribute, attributes, benefit, brand, branding, consumers, evangelism, evangelist, goals, great customer service, interactions, jerseys, lance armstrong, lifetime, lifetime relationship, loser, marketing, networking, personality, plaque, productivity, selling, spokesperson, tie breaker, tour de france, trophy, Value
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April 8th, 2009
© Will Lion
Consumers seek meaning and a brand they can trust. They are busy at work on Web 2.0 platforms creating ways to cut through the noise in search of products and services that resonate with integrity and transparency; in a word, authenticity. That quest for authenticity is a call to action for any company intending to be relevant in the 21st century.” | Sohrab Vossoughi, Business Week
Branding is an art not a science. What may work for one company may not for another. The most important thing is to engage and listen to your customer. The following is a brand checklist that every brand (personal and professional) should go over before doing business. Read the rest of this entry »
Tags: 21st century, advantage, aggregation, attribute, authenticity, benefit, brand, branding, business, business vision, communicating, communication, communications, company values, competitor, consumer, consumers, design, designers, differential, doing business, functionality, goals, integrity, interaction, interactions, knowledge, life, listening, marketing, media, platforms, productivity, reading, science, screwdriver, screws, social, technology, transparency, Value, viewpoint, words
Posted in branding, featured | 2 Comments »
