Checking my Facebook fanpage updates I came across this update:
It basically says fans aren’t actually allowed to have fanpages anymore. Essentially what has happened is that fanpages have been cannibalized by brands as an official outlet for them over groups.
Why is this important?
- It takes away your right to create, share and enjoy something socially with others
- It enables a brand economy over a social economy
- It adds a layer of authenticity for brands allowing them to protect their interests
- It shows Facebook’s commitment to monetizing by looking out for brands
So if you want to make a fanpage for an established brand (personal or professional) the party’s over. Unless it’s an officially sanctioned fanclub run by the brand you’re out of luck.
Also important, there’s a three week authentication grace period.
P.S. If you look in the upper right corner I find it pretty apropos that Facebook is asking me if I know about Slash and want to be his fan, therefore I dub this technique of Facebook cutting fan fanpages as being ‘Slashed’.
#ChatPack P.S. This one’s for you Brett, as I know you’ve run into a similar situation with Mr. Easton Ellis’ people.
Posted via email from db’s digital branding database
