The core of an apple is a seed which bears the life-giving fruit.
This is essential to the final product.
Your brand’s core is the seed of your business. Read the rest of this entry »
Your Brand Is… A Juicy Green Apple
Tags: Apple, brand, brand image, brand metaphor, branding, business, core values, green apple, poison apple, productivity, rotten to the core, snow white, Value, visual identity
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