April 1st, 2009
© KRAPPS
Each and every company has a different way of doing business. This results in their brand message being received in a unique way apart from any of their competitors. The following is an interview with Alex from KRAPPS.com, the website that takes a look at the “anti-brilliant apps – slacker apps – not amazing apps” that have shown up in the iTunes app store. And according to their tagline “not all apps are created equal”. Read the rest of this entry »
Tags: advice, app, Apple, blog, brand, branding, business, chat, communicating, communication, communications, conversation, DM, downloading, friends, functionality, goals, Google, growth, iphone, iTunes, knowledge, KRAPPS, life, lists, marketing, media, plans, productivity, responsibility, reviews, social, twitter, Value, words
Posted in branding, featured | 2 Comments »
January 20th, 2009
Customer value, not control, is the answer in the digital economy. ~Don Tapscott and Anthony D. Williams in Wikinomics (p.143) Value Shmalue. I have noticed many people speaking of value lately but no one speaking of what exactly is value. I decided that before the word “value” goes to the 2.0 
hype graveyard like many others have (see: the cloud, Whatever X.0) I would get to the bottom of it all. I asked my followingers what value meant to them in order to get to some basic tenets of why they valued something. Needless to say this all took place early in the morning whereupon i did forgo sleep to see where this line of questioning led me. I ended up valuing a lack of something in gain of something else, which speaks to the myriad of answers that people gave. The following are my conversations broken down with people based on person and categorized into points each person contributed to the discussion on value. While it is not the end all be all definitive go-to guide to delineate value, it is a start:
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Tags: amp, brand, branding, business, categorization, chat, clue, collectibles, communicating, communication, communications, conversation, Conversation Ecosystem, conversations, customer value, design, designers, digital economy, discussion, don tapscott, downloading, experiences, experiment, follower, fool, generalities, graveyard, hype, interaction, interactions, iTunes, knowledge, left hand side, life, limited, listening, live journal, marketing, media, mediums, myriad, network, networked, networking, Peers, perception, permanence, personalities, personality, plans, Principles, reading, reply, responsibility, signs, sleep, social, social media, streams, Tenets, thoughtfulness, tweets, twitter, uniqueness, Value, visuals, weirdness, wikinomics, word value, words
Posted in business, featured, life | 3 Comments »
January 16th, 2009
http://www.will-lion.com/digitalbites
“I don’t think brand as “broadcaster” is going away anytime soon, but I do think the exciting challenge which lies ahead of us is to figure out what tactics actually work in the “brand as facilitator” category” -David Armano. WHAT IS A BRAND WORTH? This was a question that was inevitably sparked by my one-on-one chat with my infinitely wise friend Carl Gucciardi about Freemium Marketing. Upon moving the conversation to Twitter this back and forth arose between myself and @AdInfinitum:
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Tags: benefit, brand, branding, broadcaster, business, chat, communicating, communication, communications, competitor, concerts, consciousness, conversation, corporate practices, david armano, decentralized conversastions, es, evangelists, event, freemium, friends, gay, goals, good stuff, hero, homonyms, lesbian, life, marketing, mentions, models, multitude, new media, niche, noun, Paris, perception, plans, platforms, present, product customers, productivity, reality, relevant questions, reply, responsibility, signs, social experiment, social media, social network, social networking, strategy, tagline, Television, The L-Word, twitter, video, Web 2.0, Whatever X.0, wise friend
Posted in featured, social media | 20 Comments »
January 14th, 2009
The following are the complete unedited transcripts for January 6th, 2009’s Causechat with Beth Harte (@BethHarte) and Danny Brown (@DannyBrown formerly @PressReleasePR). It started off with Beth and Danny talking about Danny’s project @12for12k. As all conversation tends to do, it ended up opening up into the more broader subject of social causes and the various issues they face in social media. Enjoy:
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Tags: Beth Harte, causechat, chat, Press Release PR, social causes, social media, The Harte of Marketing
Posted in social media | No Comments »
January 14th, 2009
The following is a candid conversation I had with a good friend of mine, Carl Gucciardi. The topics range from pornography to music/media downloading and piracy to companies purchase of your mindspace to freemium models of business. If you can not handle an open honest and frank discussion about these topics I suggest you stop reading and stop interacting in the world today. But I’m sure since you’re here you have an open-mind and are intrigued to learn what we have touched upon and how it will spur your own growth to rise to new heights. Read the rest of this entry »
Tags: about, brand, branding, business, buying in, candid conversation, carl gucciardi, cd, chat, collectibles, consciousness, consumer, consumers, conversation, Counting Crows, creators, discussion, downloading, dvd, eve lawrence, event, experiment, Facebook, freemium, friends, gay, Ghosts, good friend, growth, guilt, half.com, i have dreams, In Rainbows, interaction, interactions, iPod, katie morgan, knowledge, life, limewire, marketing, media, mentions, mindspace, mp3, music, music media, musical, network, networking, networking applications, NIN, pearl jam, piracy, porn, porn video, pornography, present, productivity, Radiohead, reading, record companies, selling, social, social networking, subscribers, The Blood Brothers, Value, video, viewpoint, vivid video, wallet, world today, youporn
Posted in featured | 5 Comments »
December 31st, 2008
The following is an *unedited transcript of the Social Media Causechat that took place on December 16th, 2008 on Best Practices for Social Causes with Geoff Livingston. The body of the chat has not been altered, but some chat has been cut off the beginning and end as it was a bit random. ;D Enjoy: Read the rest of this entry »
Tags: causechat, chat, Geoff Livingston, social causes, social media
Posted in featured, social media | No Comments »
December 12th, 2008
Tuesdays discussion “Social Media for Social Causes” went so well that I decided to expand the scope of the discussion to branch off on to another day that is solely devoted to issues designers are facing. Adelle Charles (@adellecharles) & Graham Smith (@imjustcreative) lead this weeks Design Causechat “Ethics in Design“. Read the rest of this entry »
Tags: causechat, chat, design, designers, ethics, roundtable discussion
Posted in featured | 1 Comment »
December 9th, 2008
To celebrate International Human Rights Day on December 10th I decided to have a chat with many people about social causes and how they can use social media to further their interests. Needless to say this discussion touched on a variety of tangential topics. It went so well I decided to make it a weekly occurrence with other chats reoccurring on other days.
The following is a transcript of our first chat: Read the rest of this entry »
Tags: causechat, chat, roundtable discussion, social, social causes, social media, technology
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