November 10th, 2009
A strong brand pays attention to details. A smart brand connects with the connectors in memorable ways that may not be readily quantifiable. A savvy brand knows that there are many factors involved in making something a hit or miss. Motorola is all of these and more when it comes to Droid.
On Android day, Cake Group put together an amazing event for Motorola’s Droid release. Their efforts went beyond the day of with connecting with various influencers beforehand to seed articles after the fact.
The branding brilliance comes into play with the attention to details. Customized shortened urls were created just for the event:
Press Release for Droid: http://bit.ly/MotoDroid
Link to Droid specs/product info: http://bit.ly/MotorolaDroid
Pictures from last night: http://bit.ly/MotoLaunchParty
The invitation was elegant, simple and overall top-notch:
What really set them apart was Motorola’s use of Foursquare in a relevant and timely way:
If that wasn’t enough, the piece that pulled it all together was the fact that the launch party took place in Morimoto, the famous Japanese restaurant. MoriMOTO, MOTOrola - very slight but very intentional and very effective.
With Motorola the attention is in the details. At every turn there was a robot, or droid, to reinforce that we were there in fact for the DROID launch. By the end of the party none of the robot droids were left, as they were almost as coveted as the DROID itself. Another small detail was the DROID branded photo-booth downstairs, which came with props like a giant inflatable 90′s-era cellphone and a raygun, as well as an alien backdrop.
Attention to details doesn’t stop after the party: I have it on good authority that Cake Group also added tips to every Verizon store on DROID day (11-6-9) to clue people in to the new Motorola DROID. While Foursquare may not be completely mainstream yet one thing is for sure – the people that ARE using advanced social networking services are the ones who are buying these new mobiile computing “phones”. With the proliferation of these advanced communication devices it’s only a matter of time before everyone is using one. Until then we have companies like Motorola and Cake Group who are using branding purposefully to guide us along the way.
Tags: android, attention, authority, backdrop, brand, brilliance, Cake, cellphone, clue, computing, day, detail, downstairs, droid, droids, end, event, fact, Foursquare, giant, giant inflatable, Group, influencers, info, invitation, japanese restaurant, launch, launch party, link, mainstream, mobiile, Morimoto, motorola, networking, networking services, new motorola, night, none, party, photo booth, Pictures, piece, place, play, Press, product, props, raygun, release, restaurant, robot, seed, social networking, something, store, thing, top notch, turn, Use, verizon, way
Posted in branding, life, social media | 1 Comment »
April 21st, 2009
© Anita Gould
The colors you associate with your brand are extremely important.
Even if someone isn’t aware of who you are or what you do, your brand’s essence is conveyed right away by what your colors tell them. Many different feelings are associated with individual colors. Picking the wrong color could turn a customer away before they have the chance to become one. Read the rest of this entry »
Tags: attempts, best friend, brand, branding, business, businessman, clue, colors, communicating, communication, communications, consensus, conveyance, design, designers, desire, doing business, emotional color, emotional effect, feelings, friends, generalities, gould, headway, lists, Lost, marketing, Peers, science, strategy, tagline, usability, Value, verbal message, visual representation, visuals, words
Posted in branding, featured | 5 Comments »
January 20th, 2009
Customer value, not control, is the answer in the digital economy. ~Don Tapscott and Anthony D. Williams in Wikinomics (p.143) Value Shmalue. I have noticed many people speaking of value lately but no one speaking of what exactly is value. I decided that before the word “value” goes to the 2.0 
hype graveyard like many others have (see: the cloud, Whatever X.0) I would get to the bottom of it all. I asked my followingers what value meant to them in order to get to some basic tenets of why they valued something. Needless to say this all took place early in the morning whereupon i did forgo sleep to see where this line of questioning led me. I ended up valuing a lack of something in gain of something else, which speaks to the myriad of answers that people gave. The following are my conversations broken down with people based on person and categorized into points each person contributed to the discussion on value. While it is not the end all be all definitive go-to guide to delineate value, it is a start:
Read the rest of this entry »
Tags: amp, brand, branding, business, categorization, chat, clue, collectibles, communicating, communication, communications, conversation, Conversation Ecosystem, conversations, customer value, design, designers, digital economy, discussion, don tapscott, downloading, experiences, experiment, follower, fool, generalities, graveyard, hype, interaction, interactions, iTunes, knowledge, left hand side, life, limited, listening, live journal, marketing, media, mediums, myriad, network, networked, networking, Peers, perception, permanence, personalities, personality, plans, Principles, reading, reply, responsibility, signs, sleep, social, social media, streams, Tenets, thoughtfulness, tweets, twitter, uniqueness, Value, visuals, weirdness, wikinomics, word value, words
Posted in business, featured, life | 3 Comments »
