Simple communication strategies for a complicated world.
April 21st, 2009

How Your Brand Colors Affect Your Customer’s View of Your Business

© Anita Gould

© Anita Gould

The colors you associate with your brand are extremely important.

Even if someone isn’t aware of who you are or what you do, your brand’s essence is conveyed right away by what your colors tell them. Many different feelings are associated with individual colors. Picking the wrong color could turn a customer away before they have the chance to become one. Read the rest of this entry »


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