© Anita Gould
The colors you associate with your brand are extremely important.
Even if someone isn’t aware of who you are or what you do, your brand’s essence is conveyed right away by what your colors tell them. Many different feelings are associated with individual colors. Picking the wrong color could turn a customer away before they have the chance to become one. Read the rest of this entry »
© Will Lion
Consumers seek meaning and a brand they can trust. They are busy at work on Web 2.0 platforms creating ways to cut through the noise in search of products and services that resonate with integrity and transparency; in a word, authenticity. That quest for authenticity is a call to action for any company intending to be relevant in the 21st century.” | Sohrab Vossoughi, Business Week
Branding is an art not a science. What may work for one company may not for another. The most important thing is to engage and listen to your customer. The following is a brand checklist that every brand (personal and professional) should go over before doing business. Read the rest of this entry »
