October 23rd, 2009
Seriously Burger King? Seriously Windows 7? This Is Why You’re Fat even reposted it on their site.
In a global economy with instant communications a brand must always be aware of the message they send in any local community. I’m not sure how this relates to the Windows brand at all. It may be ‘cool’ in Japan because it’s different (I’m not sure, I’m not there) but to me this is just a shameless cross-promotion that promotes unhealthy food choices.
A subliminal statement about Windows? Associating your brand with anything gluttonous and unhealthy nowadays just isn’t smart branding.
P.S. Read the comments on the original post at Electronista. Some of them are comedy gold.
Posted via web from db’s digital branding database
Tags: anything, Associating, brand, branding, Burger, burger king, com, comedy, community, cross promotion, database, economy, electronista, Fat, food, food choices, global economy, gluttonous, gold, health, instant communications, japan, King, local community, message, nightmare, P.S. Read, post, Seriously, site, smart, statement, unhealthy food, web, Windows
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October 23rd, 2009
Checking my Facebook fanpage updates I came across this update:
It basically says fans aren’t actually allowed to have fanpages anymore. Essentially what has happened is that fanpages have been cannibalized by brands as an official outlet for them over groups.
Why is this important?
- It takes away your right to create, share and enjoy something socially with others
- It enables a brand economy over a social economy
- It adds a layer of authenticity for brands allowing them to protect their interests
- It shows Facebook’s commitment to monetizing by looking out for brands
So if you want to make a fanpage for an established brand (personal or professional) the party’s over. Unless it’s an officially sanctioned fanclub run by the brand you’re out of luck.
Also important, there’s a three week authentication grace period.
P.S. If you look in the upper right corner I find it pretty apropos that Facebook is asking me if I know about Slash and want to be his fan, therefore I dub this technique of Facebook cutting fan fanpages as being ‘Slashed’.
#ChatPack P.S. This one’s for you Brett, as I know you’ve run into a similar situation with Mr. Easton Ellis’ people.
Posted via email from db’s digital branding database
Tags: authentication, authenticity, brand, Brett, ChatPack, Checking, commitment, corner, database, dub, easton ellis, economy, Ellis, email, Facebook, fan, fanclub, fanpage, grace, grace period, layer, luck, Mr. Easton, outlet, P.S. If, P.S. This, party, period, right, share, situation, Slash, Slashed, social economy, something, technique, update, week
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September 29th, 2009
Regardless of the economy, not every transaction is right for you. Money is important but sometimes it’s more important to stand your ground and say no.
Your brand is your most important resource. Underselling it sends the wrong message to everyone out there. Remember, people are always looking.
Recently speaking with me at IOWAtasmic, Derek Johnson (CEO of Tatango) spoke about running a landscaping company that ran into this predicament. He ultimately didn’t say no and learned a valuable lesson from it. By cutting his price to do a partial job as a favor for a friend selling a house he misrepresented himself to the public’s perception. People driving by, the neighbors, the new owners, and even his friend’s partner all saw the job done and assumed that was the best work.
Learning the valuable lesson of when to say no has it’s benefits. Your brand image is all you have in the eyes of the public. If all they ever do is view you from afar all they will ever perceive is what they see. Make sure your best foot is always forward when representing yourself and your brand.
Tags: advice, benefit, brand, brand image, branding, business, communicating, communications, consumer, core values, economy, interaction, interactions, iowatasmic, job, knowledge, life, marketing, money, perception, predicament, productivity, selling
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