Web 2.0 Map, originally uploaded by Damien Basile.
This is what the Web 2.0 world looks like if it were laid out back to back in just icons.
A more in-depth look at what the websites are can be seen at my Flickr set Web 2.0. You can also find all of these websites at http://go2web20.net
Macy’s has an amazing commercial running on TV right now. It utilizes their rich 150 year history for material by tapping foregone stars who have mentioned their brand on film.
Macy's Clinton Kelly Contest Banner
I instantly felt connected to this commercial because it rang true with me. Aggregating different mentions by famous people throughout the ages is not just classy, it feels familiar. It speaks to me where I function the most- in media. Taking all this into consideration I was more than excited to share it with my friends, except… I couldn’t. Not officially anyway. Here’s how Macy’s failed after they flew. Read the rest of this entry »
Skittles revamped its website to reflect its web presence, effectively outsourcing their website. Why internalize your presence when all of the places that are relevant to your customers are elsewhere? Charlie O’Donnell @ceonyc, as well as others, seem to think this move by Skittles isn’t a great one for social media branding. I tend to take the opposite stance on this one.
Skittles may not be doing things completely integrated according to others’ highest social media standards but they’re starting the conversation that is most relevant to a majority of their consumers. Skittles is Read the rest of this entry »
