Simple communication strategies for a complicated world.
April 21st, 2009

How Your Brand Colors Affect Your Customer’s View of Your Business

© Anita Gould

© Anita Gould

The colors you associate with your brand are extremely important.

Even if someone isn’t aware of who you are or what you do, your brand’s essence is conveyed right away by what your colors tell them. Many different feelings are associated with individual colors. Picking the wrong color could turn a customer away before they have the chance to become one. Read the rest of this entry »


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March 14th, 2009

Branding: Hulu’s Anniversary- #2 Old Friends

So even though you forgot Hulu’s anniversary with you (you cad!) she wanted a party to get to know all of your friends better. The party is a little slow to take off but being the good hostess she’s supplied party favors, refreshments and food- a little something each and everyone can sink their teeth into. Hulu’s giving you more of what you already know, which is access to many more episodes of old TV shows. But even with something as familiar as this comes a kink or two. Read the rest of this entry »

December 11th, 2008

Seven Things Most People Don’t Know About Me

1. I slept on the streets of Paris for a night

It was the most AMAZING and frightening experience of my life. I would never take it back. In retrospect it looks like i was overreacting, but try being in a foreign country penniless not knowing anyone. I’m very grateful to Read the rest of this entry »


For branding and social media insights check out my Posterous.

Connect with me on Facebook, Twitter and LinkedIn.


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