April 12th, 2009
© Will Lion
“We don’t think of social as a destination. We think of social as a dimension.” ~Ari Balogh, Yahoo! Chief Technology Officer commenting on how Yahoo! will make services associated with social networking part of the fabric of their existing sites and not just another service. (Source: NYT, Bits)
Social Media is hype. People don’t understand it. Companies are scared of it. For what? They’re only a bunch of silly programs that are touted as the next big thing, just like email and the internet and computers and the telephone and the television and radio and countless others.
So why is Social Media causing such a stir among people AND companies? Read the rest of this entry »
Tags: advantage, benefit, best communications, business, communicating, communication, communications, communications platform, consumer, consumer decisions, consumers, email, Facebook, fingertips, focus groups, functionality, god, grouping, holy grail, hype, influencer, internet cam, knowledge, life, lifetime, linkedin, listening, marketing, media, mediums, mentions, network, networking, nielsen ratings, place where people, platforms, productivity, reading, science, silly programs, social, social medium, technology, Television, traditional avenues, traditional paradigm, uphill battle, wealth of knowledge, word of mouth, words, Yahoo
Posted in featured, social media | 8 Comments »
March 25th, 2009
Macy’s has an amazing commercial running on TV right now. It utilizes their rich 150 year history for material by tapping foregone stars who have mentioned their brand on film.
Macy's Clinton Kelly Contest Banner
I instantly felt connected to this commercial because it rang true with me. Aggregating different mentions by famous people throughout the ages is not just classy, it feels familiar. It speaks to me where I function the most- in media. Taking all this into consideration I was more than excited to share it with my friends, except… I couldn’t. Not officially anyway. Here’s how Macy’s failed after they flew. Read the rest of this entry »
Tags: aggregation, brand, branding, business, communicating, communication, communications, consumer, current advertising campaigns, Facebook, flickr, foresight, friends, functionality, Google, Hulu, interaction, interactions, linkedin, lists, macy, marketing, media, mentions, Myspace, network, networking, optimization, optimize, present, search engine, signs, social, subscribers, tech, Television, twitter, video, youtube
Posted in branding, featured, social media | 11 Comments »
January 16th, 2009
http://www.will-lion.com/digitalbites
“I don’t think brand as “broadcaster” is going away anytime soon, but I do think the exciting challenge which lies ahead of us is to figure out what tactics actually work in the “brand as facilitator” category” -David Armano. WHAT IS A BRAND WORTH? This was a question that was inevitably sparked by my one-on-one chat with my infinitely wise friend Carl Gucciardi about Freemium Marketing. Upon moving the conversation to Twitter this back and forth arose between myself and @AdInfinitum:
Read the rest of this entry »
Tags: benefit, brand, branding, broadcaster, business, chat, communicating, communication, communications, competitor, concerts, consciousness, conversation, corporate practices, david armano, decentralized conversastions, es, evangelists, event, freemium, friends, gay, goals, good stuff, hero, homonyms, lesbian, life, marketing, mentions, models, multitude, new media, niche, noun, Paris, perception, plans, platforms, present, product customers, productivity, reality, relevant questions, reply, responsibility, signs, social experiment, social media, social network, social networking, strategy, tagline, Television, The L-Word, twitter, video, Web 2.0, Whatever X.0, wise friend
Posted in featured, social media | 20 Comments »
January 14th, 2009
The following is a candid conversation I had with a good friend of mine, Carl Gucciardi. The topics range from pornography to music/media downloading and piracy to companies purchase of your mindspace to freemium models of business. If you can not handle an open honest and frank discussion about these topics I suggest you stop reading and stop interacting in the world today. But I’m sure since you’re here you have an open-mind and are intrigued to learn what we have touched upon and how it will spur your own growth to rise to new heights. Read the rest of this entry »
Tags: about, brand, branding, business, buying in, candid conversation, carl gucciardi, cd, chat, collectibles, consciousness, consumer, consumers, conversation, Counting Crows, creators, discussion, downloading, dvd, eve lawrence, event, experiment, Facebook, freemium, friends, gay, Ghosts, good friend, growth, guilt, half.com, i have dreams, In Rainbows, interaction, interactions, iPod, katie morgan, knowledge, life, limewire, marketing, media, mentions, mindspace, mp3, music, music media, musical, network, networking, networking applications, NIN, pearl jam, piracy, porn, porn video, pornography, present, productivity, Radiohead, reading, record companies, selling, social, social networking, subscribers, The Blood Brothers, Value, video, viewpoint, vivid video, wallet, world today, youporn
Posted in featured | 5 Comments »
Start by asking yourself what do you want out of social media. If you’re looking for fun then it doesn’t really matter where you begin. If you are looking to utilize it to network professionally in some capacity, either for yourself or your corporate brand, then there is a very specific place to start with it.
