December 8th, 2009
Is Facebook promoting Google’s Gmail Connect service as a way to get more users onto Facebook? Or is Google taking out ad space to promote their connect tool? More than likely it’s an internal Facebook effort as the logos of Yahoo, AOL, Windows Live and Gmail are all represented in the ad. So why now?
As
Mashable and
GigaOm both report Facebook’s growth is slowing. As they both point out Facebook has refocused their strategy by eliminating regional networks in place of a global focus and added new products such as Facebook Lite and
Facebook Touch Mobile. One thing is for sure – the users Facebook already has aren’t going anywhere, as there are no clear alternatives to the social network behemoth (at least in the US).
The question on my mind is this – will Facebook start creating ads to start pulling in your Twitter and LinkedIn friends to your Facebook network? They’ve created a fan page post to Twitter tool so it’s not that far of a stretch, especially concerning the strength of their network. Only time will tell but this is a move that Facebook would clearly benefit from if they implemented it.
Posted via email from db’s digital branding database
Tags: ad space, AOL, aren, behemoth, clear alternatives, Connect, database, download, effort, email, Facebook, fan, fan page, focus, gallery, GigaOm, global focus, Gmail, Google, growth, linkedin, Lite, Live, logos, mashable, mind, mobile, mobile one, move, network, one thing, page, place, point, post, question, regional networks, report, service, space, strategy, strength, stretch, thing, time, tool, Touch, twitter, US, way, Windows, Yahoo
Posted in branding, featured, social media | 1 Comment »
October 28th, 2009
Big black block, silver lining, rounded edges, a line for an earhole and a central button at the bottom. No I’m not talking about the iPhone. I’m talking about the new Nokia N97 mini.
Why innovate when you can just copy a surefire winner? Well because in the world of design and branding for products copycats are seen in a derisive light- especially for something as blatant as this.
If Nokia copied any other phone it wouldn’t have been as bad. In this case the iPhone is so distinct from other mobile devices that even mimicking slight features are noticed. Adding a pull-out keyboard doesn’t make it different.
Mobile devices like Microsoft’s Zune HD and Verizon’s DROID aren’t being pulled into the ’rounded rectangle’ trap and are still able to produce high quality, beautiful, buzzworthy devices. The next major cool-kid device won’t look like the iPhone. Apple already did that. Remember, nothing looked like the iPhone or the Sidekick or the StarTac when they came out.
Look for something completely different in style and functionality. I guarantee the next great mobile device won’t look like anything you’ve ever seen. You’ll be happy it doesn’t.
Posted via web from db’s digital branding database
Tags: anything, Apple, Big, big black, block, bottom, button, buzzworthy, case, clone, com, cool kid, copycats, database, design, device, disaster, droid, earhole, engadget, functionality, hd, iphone, iphone clone, keyboard, light, line, lining, Microsoft, mini, mobile, mobile device, mobile devices, nokia, nokia n97, nothing, phone, pull-out, quality, rectangle, rounded rectangle, sidekick, silver, something, startac, style, surefire, surefire winner, the, trap, verizon, web, winner, world, zune
Posted in featured | 2 Comments »
April 22nd, 2009
© Sydney A
Syndicated as a guest post originally from Lisa Hickey’s The Hurricane Inside My Brain
The title of the article is meant to invoke a sense of what is to come, not to just talk about advertising but branding and marketing.
In this article I’ll take a look at what I feel is coming down the pipeline for these areas. The future isn’t set in stone and neither are these predictions. Companies are already starting to track your habits. In the future it will just get more intuitive. Read the rest of this entry »
Tags: advantage, aggregation, benefit, brain, brand, branding, breadth, business, communicating, communication, communications, communications companies, consumer, consumers, desire, evange experiment, exact moment, experiences, feelings, functionality, grouping, habit, hurricane, integrity, interaction, interactions, iphone, life, life profiles, lists, marketing, mobile, mobile providers, mobile technologies, nuances, pipeline, plans, point of purchase, privacy, productivity, promotions, set in stone, signs, technology, thoughtfulness, Value, video
Posted in featured, technology | No Comments »
November 14th, 2008
This application solves that annoying problem of not being able to text message others photos.
Instead of sending the photo straight to your friend’s phone, it sends a link to a web page to see the photo.? This may not be the most ideal answer iPhone users have been looking for but it is a necessary workaround for now. Just remember that you have to check your friend’s photos on a webpage just as well, so now they’ll know exactly what you do to view their photos.
One caveat: Make sure to only have one phone number saved for a contact you intend to use and that it is a mobile phone number or the app will crash.
Tags: app, functionality, iphone, iphone applications, iphone apps, mobile, productivity
Posted in technology | 1 Comment »
