Simple communication strategies for a complicated world.
October 19th, 2009

Web 2.0 Map

Web 2.0 Map, originally uploaded by Damien Basile.

This is what the Web 2.0 world looks like if it were laid out back to back in just icons.
A more in-depth look at what the websites are can be seen at my Flickr set Web 2.0. You can also find all of these websites at http://go2web20.net


For branding and social media insights check out my Posterous.

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March 25th, 2009

The Tragic Of Macy’s: Social Media Branding Case Study

Macy’s has an amazing commercial running on TV right now. It utilizes their rich 150 year history for material by tapping foregone stars who have mentioned their brand on film.

Macy's Clinton Kelly Contest Banner

? Macys

 

I instantly felt connected to this commercial because it rang true with me. Aggregating different mentions by famous people throughout the ages is not just classy, it feels familiar. It speaks to me where I function the most- in media. Taking all this into consideration I was more than excited to share it with my friends, except… I couldn’t. Not officially anyway. Here’s how Macy’s failed after they flew. Read the rest of this entry »


For branding and social media insights check out my Posterous.

Connect with me on Facebook, Twitter and LinkedIn.


March 23rd, 2009

Old Facebook? New Facebook? No Facebook? No Choices.

This entry is part 1 of 4 in the series Facebook

Old Facebook is not coming back. Once you come to that realization you’ll be better off. So you don’t like it. A lot. You’re not really mad about a minor change to its interface. What you should be mad about is that Facebook is your ONLY option. And that’s pretty scary.

? Will Lion

? Will Lion

“People will still wish to be part of families to stay connected with friends, to care for each other when they are unwell, and to grow old safely and in comfort. Technology, digital or otherwise, is the enabler for all of these things rather than the focus. Shifts in computing are therefore not at the forefront of people’s concerns. What does concern them is how technologies can support the things that matter to them in their daily lives – the things they value.” ~Being Human: Human – Computer Interaction in the Year 2020, Microsoft Research 2008 Read the rest of this entry »

March 13th, 2009

Aww Crap, I Forgot Our Anniversary Hulu- Present #1: Friends

This week marks Hulu’s one year anniversary with us. What? You forgot? Don’t worry. Hulu’s got us covered. She doesn’t mind our cheatin ways. She even got us a gift for each day of the week. How thoughtful.

For Day 1 Hulu wants to get to know your friends a little better. She’s getting a little tired of watching movies at home with? your bum ass. She wants to go out, party with your buddies, chat them up. She really cares, she really does. Hulu wants to know what your buddies are watching. She’s so thoughtful she Read the rest of this entry »

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