November 30th, 2009
Nike has been relevant and will continue to be relevant for their brand and all the sports that they encompass. For over 3 years now they have had a Runner’s Station in New York City on the west side highway – a part of their hyperlocal RunNYC campaign. While others may have known about this, for me this is a first considering I started running again after a 10 year hiatus.
The Nike Runner’s Station is a small 1970′s-style shack, full of trail, community and product information. There’s water, Gatorade, sports bars and sports gel all for the weary runner to purchase. The best part about the Nike Runner’s Station is that there is an assortment of Nike running shoes that you can “trial”. Any athlete knows that the true test of a piece of performance gear is in the field and what better way for a runner to find the perfect shoe than to take it on the course they most frequent.
The station attendant was really knowledgable and helpful, delving into my level of engagement. He gave me critical information to the station – it’s only open from July to November with yesterday being the last day it was open. He even showed me a trail that he used to run that would be great for me to follow based on where I live.
There was also a computer on site for any online queries and connections I woudlve have wanted to make, like looking up more about the Nike Run Connect shoes and iPod widget that shares your running stats with your social networks. I didn’t want to look into it further right then because I just wanted to get back to running.
All in all the Nike Runner’s Station is possibly one of the best niche hyperlocal branded popup shops I’ve ever seen. Leave it to a leader in a category to show the competition how it’s done. Take note and think outside the box like Nike did.
Posted via email from db’s digital branding database
Tags: 3 years, assortment, athlete, attendant, brand, campaign, community, computer, Connect, course, day, delving, email, engagement, field, Gatorade, gear, gel, hiatus, highway, hyperlocal, information, iPod, July, level, New York City, niche, Nike, nike running shoes, November, online, part, performance, performance gear, piece, popup, product, queries, Run, Runner, RunNYC, shack, shoe, side, site, social networks, sports bars, Station, test, trail, trial, true test, water, way, west, west side highway, widget, woudlve, year, yesterday
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September 19th, 2009
Social media isn’t just one thing to everyone- it’s everything to everyone. Social media is marketing, PR, advertising, customer relations, branding, influence building and most of all, social. To focus only one area for your brand is extremely short-sighted yet ultimately it may be your best move.
Admittedly as a brand you should be proficient and well represented in all of these aspects of social media. That IS what should be happening but let’s face it- most brands are really great at one thing & need help at all the rest. So what does one do?
You could do a couple of things:
• Be a Jack of all trades, master of none by continuing to spread your valuable resources and energy over many areas.
• Hire a competent professional (employee or agency) to head up the areas that your brand isn’t so savvy in.
• Focus on the area your brand is amazing in and just kill it. Be the number one at what you and over time your other areas will pick up because of how great you are in that niche.
The first solution is never the answer because all of the areas suffer when you just half-ass it. The area that your brand naturally shines in is losing out because you have to take away from it to give to the others. You can only split up 100% so many ways.
Tags: advice, attributes, benefit, brand, branding, business, communicating, communication, communications, consumer, consumers, conversation, core values, corporate message, cradle to grave, cross country race, customer relations, customer relationships, endurance, feelings, first solution, foster innovation, goals, interaction, interactions, jack of all trades, jack of all trades master of none, life, lifeblood, lists, long term relationship, marketing, network, networking, niche, passion, person smile, productivity, professional employee, purchase decisions, retention rate, selling, social, sprint, term rewards, valuable resources, Value, wisdom
Posted in branding, business, featured | No Comments »
September 12th, 2009
You are not Chris Brogan, Brian Solis or Gary Vaynerchuk. You’re not Seth Godin, Guy Kawasaki or even Robert Kiosaki. And neither am I. You’re you and I’m me. You’re not a rockstar. The moment you come to terms with that then you can truly live and love your life.
All of these men mentioned above aren’t overnight successes and don’t just glide along in life. They have been plugging away day in and day out at their claim to fame for years. Practice does indeed make perfect.
These are ordinary men who have achieved success by having passion about something they believe in on a consistent basis. Keywords – passion, believe, consistent. There’s a lesson here in which they are to be admired but by no means deified. Take a page from their books, literally – all of these men are published authors as well.
To paraphrase Gary Vaynerchuck, if everyone would stop consuming so much media and produce more content then we’d all be that much richer. Stop being so concerned with what certain rockstars are doing and be more concerned with what you’re doing.
Find out what you do well and do it, a lot. This may sound simple enough but in today’s media saturated society we increasingly have fragmented attention spans. Cut everything else except one or two things that you love and excel at. Now become legendary in your niche.
As Einstein once said ‘Genius is 1% inspiration and 99% perspiration‘. If you’re any sort of inspired genius you’ll learn to perspire and love it, then your fans will love you for the rockstar that you truly are.
Tags: advice, benefit, brian solis, chris brogan, claim to fame, communicating, communication, communications, consistent basis, core values, einstein, feelings, gary vaynerchuck, genius is 1 inspiration and 99 perspiration, goals, guy kawasaki, inspiration, interaction, interactions, knowledge, life, network, networked, networking, niche, ordinary men, overnight successes, paraphrase, passion, personalities, personality, productivity, robert kiosaki, rockstar, rockstars, s media, Seth Godin, social, Value
Posted in business, featured, life, social media | No Comments »
April 30th, 2009
© Leo Reynolds
We’ve all heard the term “life is simple but it’s not easy”.
We often possess knowledge that far surpasses our demonstration in many areas of our lives. We know more about energy conservation than our fuel consumption and recycling habits show. We know more about the basics of great time and money management than our project lists and bank accounts reveal.
Then there’s my personal favorite, we know more about how to maintain a healthy body weight and lifestyle than our eating and exercise habits (and waistlines) expose.
And so it is with branding. There is Read the rest of this entry »
Tags: bank accounts, bloggers, brand, brand strategy, branding, business, communicating, communication, communications, different products, distinctions, energy, energy conservation, exercise habits, facets, fuel consumption, great time, habit, how to maintain a healthy body, integrity, inventory list, knowledge, life, lifestyle, lists, market share, marketing, money management, niche, niches, personalities, personality, plans, productivity, profitability, reviews, selling, single thing, strategy, tag line, term life, time and money, website logo
Posted in branding, featured | 1 Comment »
April 20th, 2009
THANK YOU AND I’M SORRY
© wasabicube
First off, I’d like to thank ALL OF YOU for visiting, subscribing AND reading this website so far. Without your support I would have no desire to continue to grow this venture to greater heights. That being said, I’d like to apologize.
In my excitement for reorganization with adding/moving user pages, some of you may have received a post that was inadvertedly sent through the RSS feed entitled “Damien Basile”. I have an ego, but not THAT big of an ego to name a WHOLE POST after myself.
Tags: about, av flox, badges, blog, bottom left, brand, branding, communicating, communication, communications, community aspects, convenience, damien basile, desire, ego, excitement, Facebook, Google, habit, jargon, knowledge, lisa hickey, media, mybloglog, network, networked, networking, new features, niche, niche communities, reading, reorganization, retaggr, retweet, reviews, sidebar, social, staci j shelton, subscribers, twitter, widgets
Posted in technology | 1 Comment »
April 15th, 2009
There’s a LOT of talk these days about branding. We’ve been told that design, the right (or wrong) website layout and communication can make or break a business.
What you market, how you market and where you market are all crucial and important. Should you market your brand on Radio, Television, or Social Media? Are YOU the brand or do you need a mascot or a cool logo? What should your business card say? What’s your tag line? Read the rest of this entry »
Tags: basic essence, best choice, brand, branding, business, business card, coach, color scheme, colors, Communiation, communicating, communication, communication matters, communications, cool logo, design, design logo, designers, goals, happiness, interaction, interactions, marketing, mascot, media, motivator, niche, present, radio television, setting goals, share information, simplicity, social, tag line, tagging, Television, website layout, words
Posted in branding, featured | 6 Comments »
January 16th, 2009
http://www.will-lion.com/digitalbites
“I don’t think brand as “broadcaster” is going away anytime soon, but I do think the exciting challenge which lies ahead of us is to figure out what tactics actually work in the “brand as facilitator” category” -David Armano. WHAT IS A BRAND WORTH? This was a question that was inevitably sparked by my one-on-one chat with my infinitely wise friend Carl Gucciardi about Freemium Marketing. Upon moving the conversation to Twitter this back and forth arose between myself and @AdInfinitum:
Read the rest of this entry »
Tags: benefit, brand, branding, broadcaster, business, chat, communicating, communication, communications, competitor, concerts, consciousness, conversation, corporate practices, david armano, decentralized conversastions, es, evangelists, event, freemium, friends, gay, goals, good stuff, hero, homonyms, lesbian, life, marketing, mentions, models, multitude, new media, niche, noun, Paris, perception, plans, platforms, present, product customers, productivity, reality, relevant questions, reply, responsibility, signs, social experiment, social media, social network, social networking, strategy, tagline, Television, The L-Word, twitter, video, Web 2.0, Whatever X.0, wise friend
Posted in featured, social media | 20 Comments »
