December 8th, 2009
Is Facebook promoting Google’s Gmail Connect service as a way to get more users onto Facebook? Or is Google taking out ad space to promote their connect tool? More than likely it’s an internal Facebook effort as the logos of Yahoo, AOL, Windows Live and Gmail are all represented in the ad. So why now?
As
Mashable and
GigaOm both report
Facebook’s growth is slowing. As they both point out
Facebook has refocused their
strategy by eliminating regional networks in place of a global focus and added new products such as
Facebook Lite and
Facebook Touch Mobile. One thing is for sure – the users
Facebook already has aren’t going anywhere, as there are no clear alternatives to the
social network behemoth (at least in the US).
The question on my mind is this – will
Facebook start creating ads to start pulling in your
Twitter and
LinkedIn friends to your
Facebook network? They’ve created a fan page post to
Twitter tool so it’s not that far of a stretch, especially concerning the strength of their
network. Only time will tell but this is a move that
Facebook would clearly
benefit from if they implemented it.
Posted via email from db’s digital branding database
Tags: ad space, AOL, aren, behemoth, clear alternatives, Connect, database, download, effort, email, Facebook, fan, fan page, focus, gallery, GigaOm, global focus, Gmail, Google, growth, linkedin, Lite, Live, logos, mashable, mind, mobile, mobile one, move, network, one thing, page, place, point, post, question, regional networks, report, service, space, strategy, strength, stretch, thing, time, tool, Touch, twitter, US, way, Windows, Yahoo
Posted in branding, featured, social media | 1 Comment »
October 23rd, 2009
Seriously Burger King? Seriously Windows 7? This Is Why You’re Fat even reposted it on their site.
In a global economy with instant communications a brand must always be aware of the message they send in any local community. I’m not sure how this relates to the Windows brand at all. It may be ‘cool’ in Japan because it’s different (I’m not sure, I’m not there) but to me this is just a shameless cross-promotion that promotes unhealthy food choices.
A subliminal statement about Windows? Associating your brand with anything gluttonous and unhealthy nowadays just isn’t smart branding.
P.S. Read the comments on the original post at Electronista. Some of them are comedy gold.
Posted via web from db’s digital branding database
Tags: anything, Associating, brand, branding, Burger, burger king, com, comedy, community, cross promotion, database, economy, electronista, Fat, food, food choices, global economy, gluttonous, gold, health, instant communications, japan, King, local community, message, nightmare, P.S. Read, post, Seriously, site, smart, statement, unhealthy food, web, Windows
Posted in branding, featured | No Comments »
