© Lisa Hickey
There’s a scene in The Wizard of Oz I can’t get out of my head. The flying monkeys have attacked; the Scarecrow has been torn apart. What’s left of the Scarecrow laments: “First they took my legs off and they threw them over there! Then they took my chest out and they threw it over there!”And the Tin Woodsman looks down and replies: “Well, that’s you all over!”
I’ve got to think that’s what it feels like to be a brand these days. Read the rest of this entry »
There’s a LOT of talk these days about branding. We’ve been told that design, the right (or wrong) website layout and communication can make or break a business.
What you market, how you market and where you market are all crucial and important. Should you market your brand on Radio, Television, or Social Media? Are YOU the brand or do you need a mascot or a cool logo? What should your business card say? What’s your tag line? Read the rest of this entry »
Macy’s has an amazing commercial running on TV right now. It utilizes their rich 150 year history for material by tapping foregone stars who have mentioned their brand on film.
Macy's Clinton Kelly Contest Banner
I instantly felt connected to this commercial because it rang true with me. Aggregating different mentions by famous people throughout the ages is not just classy, it feels familiar. It speaks to me where I function the most- in media. Taking all this into consideration I was more than excited to share it with my friends, except… I couldn’t. Not officially anyway. Here’s how Macy’s failed after they flew. Read the rest of this entry »
Old Facebook is not coming back. Once you come to that realization you’ll be better off. So you don’t like it. A lot. You’re not really mad about a minor change to its interface. What you should be mad about is that Facebook is your ONLY option. And that’s pretty scary.
? Will Lion
“People will still wish to be part of families to stay connected with friends, to care for each other when they are unwell, and to grow old safely and in comfort. Technology, digital or otherwise, is the enabler for all of these things rather than the focus. Shifts in computing are therefore not at the forefront of people’s concerns. What does concern them is how technologies can support the things that matter to them in their daily lives – the things they value.” ~Being Human: Human – Computer Interaction in the Year 2020, Microsoft Research 2008 Read the rest of this entry »
Every day, think as you wake up, Today I am fortunate to have woken up, I am alive, I 
have a precious human life, I am not going to waste it, I am going to use all my energies to develop myself, To expand my heart out to others, To achieve enlightenment for the benefit of all beings, I am going to have kind thoughts towards others, I am not going to get angry, or think badly about others I am going to benefit others as much as I can ~H.H. the XIVth Dalai Lama
This quote came to me after I started writing this article. I opened an email from Manifest Mastermind, which only gave me a tiny preview and no knowledge of the full quote. My past led me to write this but I could never Read the rest of this entry »
http://www.will-lion.com/digitalbites
“I don’t think brand as “broadcaster” is going away anytime soon, but I do think the exciting challenge which lies ahead of us is to figure out what tactics actually work in the “brand as facilitator” category” -David Armano. WHAT IS A BRAND WORTH? This was a question that was inevitably sparked by my one-on-one chat with my infinitely wise friend Carl Gucciardi about Freemium Marketing. Upon moving the conversation to Twitter this back and forth arose between myself and @AdInfinitum:
