January 16th, 2009
http://www.will-lion.com/digitalbites
“I don’t think brand as “broadcaster” is going away anytime soon, but I do think the exciting challenge which lies ahead of us is to figure out what tactics actually work in the “brand as facilitator” category” -David Armano. WHAT IS A BRAND WORTH? This was a question that was inevitably sparked by my one-on-one chat with my infinitely wise friend Carl Gucciardi about Freemium Marketing. Upon moving the conversation to Twitter this back and forth arose between myself and @AdInfinitum:
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