January 16th, 2009

http://www.will-lion.com/digitalbites
“I don’t think brand as “broadcaster” is going away anytime soon, but I do think the exciting challenge which lies ahead of us is to figure out what tactics actually work in the “brand as facilitator” category” -David Armano. WHAT IS A BRAND WORTH? This was a question that was inevitably sparked by my one-on-one chat with my infinitely wise friend Carl Gucciardi about Freemium Marketing. Upon moving the conversation to Twitter this back and forth arose between myself and @AdInfinitum:
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November 16th, 2008
No matter how hard we try to project a certain image of ourselves, once we put it out there it is up to the viewing public to decode exactly what we are trying to say. A message can not live in a bubble to be fully formed. Other people mirror our best intentions and give us feedback regardless. Perception creates reality and therefore is reality.
Everything we do is a causal chain reaction forcing others to evaluate exactly what we are, who we profess to be and what we mean to them. It is no coincidence that we can not see our own faces without a mirror. This shows us that we are inherently reliant upon others to create a vision of who we are.
How we view ourselves is an important factor in molding reality. When we envision ourselves in a certain way it starts to slowly craft itself into being as it is constantly woven into the fabric of our lives. What we profess to be is exuded from every pore of our body when we come from a place of whole beingness. Others start to sense this on some level which in turn influences their perception of us thus creating reality. This is as important to us as individuals as it is vital to businesses.
Ask yourself these questions:
How would you like to be seen? How are you portraying yourself? How are people receiving your perception of yourself? What can you do to align your vision of yourself with others perception? Are you going above and beyond to do everything possible to be seen as you’d like to be seen?
It is a wonderful feeling when people accept you as you intend to be. Until then enjoy the journey & just know that we are always modifying our vision of ourselves as we grow.
The true beauty of it all is that we can never really reach finality because we are always changing. So really, enjoy the journey.
Tags: branding, business, group dynamics, life, perception, personal branding, reality
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