April 22nd, 2009
© Sydney A
Syndicated as a guest post originally from Lisa Hickey’s The Hurricane Inside My Brain
The title of the article is meant to invoke a sense of what is to come, not to just talk about advertising but branding and marketing.
In this article I’ll take a look at what I feel is coming down the pipeline for these areas. The future isn’t set in stone and neither are these predictions. Companies are already starting to track your habits. In the future it will just get more intuitive. Read the rest of this entry »
Tags: advantage, aggregation, benefit, brain, brand, branding, breadth, business, communicating, communication, communications, communications companies, consumer, consumers, desire, evange experiment, exact moment, experiences, feelings, functionality, grouping, habit, hurricane, integrity, interaction, interactions, iphone, life, life profiles, lists, marketing, mobile, mobile providers, mobile technologies, nuances, pipeline, plans, point of purchase, privacy, productivity, promotions, set in stone, signs, technology, thoughtfulness, Value, video
Posted in featured, technology | No Comments »
March 25th, 2009
Macy’s has an amazing commercial running on TV right now. It utilizes their rich 150 year history for material by tapping foregone stars who have mentioned their brand on film.
Macy's Clinton Kelly Contest Banner
I instantly felt connected to this commercial because it rang true with me. Aggregating different mentions by famous people throughout the ages is not just classy, it feels familiar. It speaks to me where I function the most- in media. Taking all this into consideration I was more than excited to share it with my friends, except… I couldn’t. Not officially anyway. Here’s how Macy’s failed after they flew. Read the rest of this entry »
Tags: aggregation, brand, branding, business, communicating, communication, communications, consumer, current advertising campaigns, Facebook, flickr, foresight, friends, functionality, Google, Hulu, interaction, interactions, linkedin, lists, macy, marketing, media, mentions, Myspace, network, networking, optimization, optimize, present, search engine, signs, social, subscribers, tech, Television, twitter, video, youtube
Posted in branding, featured, social media | 11 Comments »
January 20th, 2009
Customer value, not control, is the answer in the digital economy. ~Don Tapscott and Anthony D. Williams in Wikinomics (p.143) Value Shmalue. I have noticed many people speaking of value lately but no one speaking of what exactly is value. I decided that before the word “value” goes to the 2.0 
hype graveyard like many others have (see: the cloud, Whatever X.0) I would get to the bottom of it all. I asked my followingers what value meant to them in order to get to some basic tenets of why they valued something. Needless to say this all took place early in the morning whereupon i did forgo sleep to see where this line of questioning led me. I ended up valuing a lack of something in gain of something else, which speaks to the myriad of answers that people gave. The following are my conversations broken down with people based on person and categorized into points each person contributed to the discussion on value. While it is not the end all be all definitive go-to guide to delineate value, it is a start:
Read the rest of this entry »
Tags: amp, brand, branding, business, categorization, chat, clue, collectibles, communicating, communication, communications, conversation, Conversation Ecosystem, conversations, customer value, design, designers, digital economy, discussion, don tapscott, downloading, experiences, experiment, follower, fool, generalities, graveyard, hype, interaction, interactions, iTunes, knowledge, left hand side, life, limited, listening, live journal, marketing, media, mediums, myriad, network, networked, networking, Peers, perception, permanence, personalities, personality, plans, Principles, reading, reply, responsibility, signs, sleep, social, social media, streams, Tenets, thoughtfulness, tweets, twitter, uniqueness, Value, visuals, weirdness, wikinomics, word value, words
Posted in business, featured, life | 3 Comments »
January 16th, 2009
http://www.will-lion.com/digitalbites
“I don’t think brand as “broadcaster” is going away anytime soon, but I do think the exciting challenge which lies ahead of us is to figure out what tactics actually work in the “brand as facilitator” category” -David Armano. WHAT IS A BRAND WORTH? This was a question that was inevitably sparked by my one-on-one chat with my infinitely wise friend Carl Gucciardi about Freemium Marketing. Upon moving the conversation to Twitter this back and forth arose between myself and @AdInfinitum:
Read the rest of this entry »
Tags: benefit, brand, branding, broadcaster, business, chat, communicating, communication, communications, competitor, concerts, consciousness, conversation, corporate practices, david armano, decentralized conversastions, es, evangelists, event, freemium, friends, gay, goals, good stuff, hero, homonyms, lesbian, life, marketing, mentions, models, multitude, new media, niche, noun, Paris, perception, plans, platforms, present, product customers, productivity, reality, relevant questions, reply, responsibility, signs, social experiment, social media, social network, social networking, strategy, tagline, Television, The L-Word, twitter, video, Web 2.0, Whatever X.0, wise friend
Posted in featured, social media | 20 Comments »
December 21st, 2008
Communication is just another form of exchange. It acts as currency in the land of words and thoughts. Money does the exact same thing when you want to purchase something. Words purchase thoughts.
So why is it that some communications are given so freely and others miserly? Read the rest of this entry »
Tags: communication, confluence of events, energy, manipulation, politics, signs, synchronicity
Posted in featured, life | 1 Comment »
Start by asking yourself what do you want out of social media. If you’re looking for fun then it doesn’t really matter where you begin. If you are looking to utilize it to network professionally in some capacity, either for yourself or your corporate brand, then there is a very specific place to start with it.
