Simple communication strategies for a complicated world.
October 23rd, 2009

Facebook’s New Touchscreen Interface vs. Mobile Interface

This entry is part 4 of 4 in the series Facebook

Facebook recently released a touchscreen optimized interface for phones such as the iPhone and android models. It’s interesting that even though Facebook is one of the most downloaded social networking iPhone apps that Facebook is still continuing to optimize the mobile web on many different fronts.

Considering they just launched their newly redesigned homepage in a more streamlined newsfeed focused way it makes me wonder if this addition is within their overall brand vision for their user interface and user experience.

One thing I DO like about the new Touch interface is the Phone section (Also notice the new notifications red icon in the upper left corner). It focuses on who you can call, as opposed to the mobile interface which focuses on all your friends and pointing out who has their phone number listed with a phone icon.

What do you think about the differences? Not enough? Too much? What other changes should be made?

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Posted via email from db’s digital branding database


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March 3rd, 2009

The Social Web Is A Bag Of Skittles

http://flickr.com/photos/abbamouse/1595985489

Skittles revamped its website to reflect its web presence, effectively outsourcing their website. Why internalize your presence when all of the places that are relevant to your customers are elsewhere? Charlie O’Donnell @ceonyc, as well as others, seem to think this move by Skittles isn’t a great one for social media branding. I tend to take the opposite stance on this one.

Skittles may not be doing things completely integrated according to others’ highest social media standards but they’re starting the conversation that is most relevant to a majority of their consumers. Skittles is Read the rest of this entry »

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