April 15th, 2009
There’s a LOT of talk these days about branding. We’ve been told that design, the right (or wrong) website layout and communication can make or break a business.
What you market, how you market and where you market are all crucial and important. Should you market your brand on Radio, Television, or Social Media? Are YOU the brand or do you need a mascot or a cool logo? What should your business card say? What’s your tag line? Read the rest of this entry »
Tags: basic essence, best choice, brand, branding, business, business card, coach, color scheme, colors, Communiation, communicating, communication, communication matters, communications, cool logo, design, design logo, designers, goals, happiness, interaction, interactions, marketing, mascot, media, motivator, niche, present, radio television, setting goals, share information, simplicity, social, tag line, tagging, Television, website layout, words
Posted in branding, featured | 6 Comments »
April 12th, 2009
© Will Lion
“We don’t think of social as a destination. We think of social as a dimension.” ~Ari Balogh, Yahoo! Chief Technology Officer commenting on how Yahoo! will make services associated with social networking part of the fabric of their existing sites and not just another service. (Source: NYT, Bits)
Social Media is hype. People don’t understand it. Companies are scared of it. For what? They’re only a bunch of silly programs that are touted as the next big thing, just like email and the internet and computers and the telephone and the television and radio and countless others.
So why is Social Media causing such a stir among people AND companies? Read the rest of this entry »
Tags: advantage, benefit, best communications, business, communicating, communication, communications, communications platform, consumer, consumer decisions, consumers, email, Facebook, fingertips, focus groups, functionality, god, grouping, holy grail, hype, influencer, internet cam, knowledge, life, lifetime, linkedin, listening, marketing, media, mediums, mentions, network, networking, nielsen ratings, place where people, platforms, productivity, reading, science, silly programs, social, social medium, technology, Television, traditional avenues, traditional paradigm, uphill battle, wealth of knowledge, word of mouth, words, Yahoo
Posted in featured, social media | 8 Comments »
April 9th, 2009
By Lisa Hickey (@lisahickey)
© Arturo de Albornoz
There’s been lots of talk about the “death of advertising” and the increasing ineffectiveness of the media. There’s a tremendously well-researched, insightful and informative Bob Garfield post in Ad Age, with lots and lots of numbers supporting his version of “Apocalypse Now” for the ad industry. There’s no doubt that there’s agency layoffs, and client cutbacks and fear and uncertainty. So who am I to be the bearer of even an ounce of good news for the ad industry?
Read the rest of this entry »
Tags: authenticity, benefit, brand, branding, collectibles, consumer, consumers, conversation, etiquette, Facebook, friends, garfield, hyperlinks, jargon, layoffs, little music, martha, media, music, musical, network, networking, no doubt, ounce, palms, paragraph, productivity, radio commercials, radio dramas, second stories, selling, soap opera, social, Television, tv commercials, twitter, uncertainty, Value, video, words, youtube
Posted in featured, social media | 16 Comments »
March 25th, 2009
Macy’s has an amazing commercial running on TV right now. It utilizes their rich 150 year history for material by tapping foregone stars who have mentioned their brand on film.
Macy's Clinton Kelly Contest Banner
I instantly felt connected to this commercial because it rang true with me. Aggregating different mentions by famous people throughout the ages is not just classy, it feels familiar. It speaks to me where I function the most- in media. Taking all this into consideration I was more than excited to share it with my friends, except… I couldn’t. Not officially anyway. Here’s how Macy’s failed after they flew. Read the rest of this entry »
Tags: aggregation, brand, branding, business, communicating, communication, communications, consumer, current advertising campaigns, Facebook, flickr, foresight, friends, functionality, Google, Hulu, interaction, interactions, linkedin, lists, macy, marketing, media, mentions, Myspace, network, networking, optimization, optimize, present, search engine, signs, social, subscribers, tech, Television, twitter, video, youtube
Posted in branding, featured, social media | 11 Comments »
January 16th, 2009
http://www.will-lion.com/digitalbites
“I don’t think brand as “broadcaster” is going away anytime soon, but I do think the exciting challenge which lies ahead of us is to figure out what tactics actually work in the “brand as facilitator” category” -David Armano. WHAT IS A BRAND WORTH? This was a question that was inevitably sparked by my one-on-one chat with my infinitely wise friend Carl Gucciardi about Freemium Marketing. Upon moving the conversation to Twitter this back and forth arose between myself and @AdInfinitum:
Read the rest of this entry »
Tags: benefit, brand, branding, broadcaster, business, chat, communicating, communication, communications, competitor, concerts, consciousness, conversation, corporate practices, david armano, decentralized conversastions, es, evangelists, event, freemium, friends, gay, goals, good stuff, hero, homonyms, lesbian, life, marketing, mentions, models, multitude, new media, niche, noun, Paris, perception, plans, platforms, present, product customers, productivity, reality, relevant questions, reply, responsibility, signs, social experiment, social media, social network, social networking, strategy, tagline, Television, The L-Word, twitter, video, Web 2.0, Whatever X.0, wise friend
Posted in featured, social media | 20 Comments »
