Sometimes not everything goes according to plan. When Tagged.com recently changed their registration process traffic to their site spiked. In this case study I take a look at the spike in relation to the circumstances surrounding it. I answer whether or not the spike was a reaction to events or the spike itself affected Tagged.
UPDATE:
(November 9th, 2009)
Tagged … you’re out! Texas social network dinged for abusing user data
Texas Attorney General Greg Abbott announced today that the state of Texas had reached an agreement with Tagged, Inc., a social networking site that was accused of tricking users into providing access to their address books. As part of the agreement, Tagged has to pay $250,000, which includes the cost of the state’s investigation.
After Tagged had access to a user’s address book, the social networking site sent messages that appeared to come directly from the user, offering to share photos with the recipient. When a recipient tried to view the pictures, which often didn’t even exist, they were prompted to sign up, giving Tagged access to their address book and continuing the deceptive practice.
