April 22nd, 2009
© dbking
Is your brand outstanding or just standing out in the cold?
A business’ full visual identity is what sets it apart from its competitors. With a landscape full of copycats, fakes and mundane bussinessmen, it’s your duty as an exceptional entrepreneur to set yourself apart from the rest. Getting an amazing business card is only one part of the equation. Receiving multiple business cards from different people at the same company is when you realize a brand is truly special. Here’s why your brand is sucking at making a lasting impression.
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Tags: blog, brand, brand identity, branding, business, business card, business cards, card portfolio, clever design, cohesion, collectibles, colors, communicating, communication, communications, competitor, copycats, core values, design, designers, differential, digital space, entrepreneur, excitement, fakes, feelings, fight club, gift recipients, gimmick, grouping, lasting impression, marketing, media, organic matter, organization, productivity, science, social media, twitter, unique snowflake, update, Value, visual identities, visual identity, visual translation, visuals, words
Posted in branding, featured | 7 Comments »
April 17th, 2009
The core of an apple is a seed which bears the life-giving fruit.
This is essential to the final product.
Your brand’s core is the seed of your business. Read the rest of this entry »
Tags: Apple, brand, brand image, brand metaphor, branding, business, core values, green apple, poison apple, productivity, rotten to the core, snow white, Value, visual identity
Posted in branding, featured | 14 Comments »
March 18th, 2009
What’s in a name? A rose by any other name will smell just as sweet?
? NBC Universal
That’s what the brand SciFi is counting on when they switch to their new name SyFy in July. Will this switch truly be beneficial to a channel built on fantastical programming or will they alienate their core base? Read the rest of this entry »
Tags: brand identity, branding, communications, core values, design, logo design, logo redesign, pepsi, sanserif, scifi, serif, syfy, tropicana, visual identity
Posted in branding, business, featured | 3 Comments »
Start by asking yourself what do you want out of social media. If you’re looking for fun then it doesn’t really matter where you begin. If you are looking to utilize it to network professionally in some capacity, either for yourself or your corporate brand, then there is a very specific place to start with it.
