Recent reports have shown social media sites to be female concentrated. What about the rest of the internet? Women may be using social networks more but that still doesn’t account for all the other types of websites.

While social networks may be big with females, internet usage in the United States seems to be split about 50/50 with men and women:

• News outlets are the primary focus with males.
• CNet, Reuters, IGN, Time, Drudgereport are all predominantly male.
• Shopping destinations are the primary focus with females.
• JCPenney, CBS, Pronto, Pogo, Overstock are all predominantly female.

*All stats from Quantcast except for MTV, BBC.co.uk, Simplyhired, Pronto, Newsweek and Fancast which come from Google Ad Planner.