Simple communication strategies for a complicated world.
May 16th, 2009

The Law of Simplicity for Brands

I’m simplifying my life. In order to focus on what matters I am getting rid of what does not. It was really timely when I came across Clear Your Clutter, Find Your Life. The article makes a major point under the sub-head ‘Chip away at what isn’t you’:

Go through each shelf and drawer and remove absolutely everything that detracts from your brand or drags you back to some old idea of yourself.

An article focused SOLELY on cleaning out the clutter in your personal life and space refers to YOUR BRAND.

This should NOT be forgotten. You are what you surround yourself with. Does everything in your life reflect who you truly are? If not get rid of it. Less IS more.

This brings me to another resource I came across while I was doing a little digital cleaning: John Maeda‘s Laws of Simplicity. To live holistically, apply the Laws of Simplicity to optimize your brand.

Here’s a video someone made that showcases the Laws:


The Laws of Simplicity listed below can be read in fuller depth here





















John Maeda talking about the Laws of Simplicity at a TED talk


If you’d like to buy the Laws of Simplicity in a physical copy:



What you focus on is what you will get more of. You have to decide for yourself what truly matters.

Clear the clutter in your life by applying the laws of simplicity. Your brand will be better for it.

GET IT?


ADDENDUM:
[this was posted on Twitter right after I finished this article]
@donforan: RT @db: “If you don’t know what you want,” the doorman said, “you end up with a lot you don’t.” ~Fight Club

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