They need YOU. Great brands personalize.

What’s in a great brand?

You are.

A bad brand pushes their products on you. A good brand sells their benefits to you.A great brand sells you to you.

• A great brand shows you how you are integral to them.
• A great brand personalizes your experience.
• A great brand draws you in because you see yourself there.
• A great brand compels you to share so your friends want to get involved.
• A great brand knows that the most important thing to you is you.
• A great brand is a great host.
• A great host makes sure that each guest is the center of attention.

A great brand doesn’t tell you how you need them.

A great brand shows you how they need you.

Terminate Yourself |  Trek Yourself

via Adam Cohen‘s blog A Thousand Cuts Is User Generated Content the New Campaign Standard?

For branding and social media insights check out my Posterous.

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Tags: benefit, brand, branding, consumers, experiences, experiment, friends, integrity, networking, personalities, personality, productivity, selling, social, technology, Value
Posted in branding, featured, life | 4 Comments »

4 Comments

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   Pingback by They need YOU. Great brands personalize. | GR8BR&: Holistic Branding — May 19, 2009 @ 2:32 PM

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