The core of an apple is a seed which bears the life-giving fruit.

This is essential to the final product.

Your brand’s core is the seed of your business.

If everything is “eaten” from your business, you still have your core values.

A visual is extremely important to a person.

This apple tells me it’s plentiful, juicy, healthy, nutritious and vibrant.

Is your brand like this apple or is it like Snow White’s poison apple?

Are you enticing on the outside but rotten to the core?